Endeavour Brewing Company St. Albert craft brewers invite you to experience the local craft beer revolution
E N D E V O U R As the craft brewery market expands in Alberta, there is a growing trend for consumers to want to experience new flavours and “drink local.” by Christi Rideout
Both born and raised in Alberta, husband and wife team Matt and Georgia Atkins “fell in love” with the idea of creating a community-oriented craft brewery in St. Albert, where they have lived for the last eleven years, after visiting a craft brewery in Houston, Texas. The couple connected with the comfortable and inviting environment that the Southern brewery provided, a space where people could connect through their collective appreciation of diverse beers. The owner of the craft brewery in Houston shared with them his story of how he carved out a market for a differ- ent type of beer drinking experience in Houston, despite having to compete against the mega beer brewers in the U.S. beer market. Now we have the pleasure of sharing their story with you.
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SPOTLIGHT ON BUSINESS MAGAZINE • JANUARY 2020
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