Opening a craft brewery was not something that the Atkins ever imagined they’d set out to do. Matt worked for 20 years as a mechanical engineer and his wife Georgia has a successful career as a junior high teacher and still teaches today. Both were well established in their fields, but their experience in Texas changed their perspective of what could be possible for their future. Matt shared, “The whole culture and creating a social place for people to come gather and drink quality beer,” became an increasingly more appealing idea for a business venture they could take on together. “The whole culture and creating a social place for people to come gather and drink quality beer,” Neither Matt nor Georgia had any experience as business owners, however they were willing to take a risk and turn Matt’s craft brewing hobby into a
full-time gig. Georgia kept her beloved teaching position, but fully supported her husband’s dream, first as “taste tester” extraordinaire and then even- tually as business manager and co-owner of their successful business. They wanted to create a brand that was inspired by their passions in life, including the outdoors, sports, and their love for great quality beers. Their website describes their mission: “Consistent quality and the freshest ingredients are paramount as we strive to create beers that cater to not only our thirsty palate but to the active lifestyles we enjoy with our friends, family and colleagues.” They chose Endeavour Brewing Company for the name of their brand, a perfect choice for craft beer that appeals to people who are “taking risks and making great things happen.” “taking risks and making great things happen.”
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FEBRUARY 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
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