off of relatable people who want a product that people love and we want people to know about it,”
fact. However, the real work came when the Bros were outside the festival circuit – how would they make their money? In terms of branding and target market, the theme of “going to the party” with the bike remained. Nitro Bros maintain their mobile unit and attend everything from tattoo festivals to cultural events – eyeing the chance to become the “Red Bull of coffee.” “When we realize that the bike wasn’t going to be the main source, we got kegs and approached restaurants and bars to make sure we had a constant turn over and it really changed our business model,” said David. “We still want people to feel connected, but we are more than just coffee – it’s about the proper selling culture and excitement.” “We still want people to feel connected, but we are more than just coffee – it’s about the proper selling culture and excitement.” Though with no official brick-and-mortar store front as of yet, they have greased the wheel from a tricycle around the city, to a label in a fridge. “Focusing on what they do best,” David and Kyle stick to the production of their brew and sell it to certain businesses. The hope one day is to see their canned coffee in fridges at the gym, at the bar or even office cafe- terias. The possibilities, in their minds, are endless for cross-promotion and production partnership. What’s next for these rock stars of ready-brew? Just that. Canning. The chance to source, sell and ship their product to locations outside Alberta; to broaden their community. “We are a company based off of relatable people who want a product that people love and we want people to know about it,” says Kyle. “We are a company based
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JANUARY 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
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