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January 2020
10 Years of Growth
Parenthood, Las Vegas, My Career, and Other Important Pieces to the Decade
just continues! We’re already the home city for the NHL team the Vegas Golden Knights, and within the next year, Las Vegas will gain the NFL team the Oakland Raiders. T-Mobile Arena, where the Knights play, has grown to be a huge asset for the city, too! And just as Vegas, our boys, and my parenting have flourished, my career has grown in the past decade. I discovered Selective Functional Movement Assessment (SFMA) for treatment in 2011. This technique utilizes movement and mobility to determine the source of ailments and pain, which ultimately aids in treatment planning. Traditionally, treatment for injuries is attempted through pain management, where providers identify where the pain is and treat based on that. But this doesn’t take into account the varying ways humans experience pain. For example, let’s say you know twin sisters with chronic hip problems. One sister may be searching for solutions because her extreme pain is contributing to knee and joint discomfort, but the other sister may not notice the pain or believes it’s abnormal. As a result, one sister may receive treatment she doesn’t need, while the other sister may not be treated at all. Instead, SFMA treatment examines the movement of the sisters. Experts can pinpoint the limited range of motion, decreased knee mobility, and poor sitting posture as a sign of chronic hip conditions. Because the root cause of the pain and damage has been identified,
If you would have told me on Jan. 1, 2010 that we would be where we are today, I would have lost my mind. I can still remember watching the clock turn to the new decade on that night. Our eldest son was just 3 months old, and we were living in a run-down condo, celebrating the way any new parents would: very quietly. We ate stuffed pork chops from Trader Joe’s, I enjoyed a drink or two, and when midnight hit, I remember watching local fireworks shoot off just outside our window. It was a pretty unassuming way to ring in such a pivotal decade. It’s crazy to think that I’ve been a parent for 10 years! The biggest thing I have learned is that children never forget. If you want to remember an appointment or a big meeting, tell your kids. They won’t let you forget it! In all seriousness, my kids remind me to be consistent. For a while, I was on their cases about saying “excuse me” after they let out a belch. It’s classic parent stuff, but I forgot a key point to this: When I burp, I also have to say, “Excuse me.” Being a parent has been a great experience, and as my boys have grown, I’ve watched the city they will call their hometown grow around them, too. I think about the school my 10-year- old son attends as an example. It was once the only building in the middle of this desert. Today, there’s a thriving community around it, and this growth The one time I forgot, none of the boys let me get away with it — or forget it!
the sisters will save money, time, and effort while undergoing real, beneficial treatment for their ailments. I was so moved by how rewarding this form of treatment is that I began teaching it to others. As we move into the next decade, I’m looking forward to continuing to teach young chiropractors about this technique and the value in treating the real causes of patients’ symptoms. I still believe I have the greatest job in the world, and if I can pass these methods onto other chiropractors, then my career will become even more rewarding. Who knows what’s in store for the next decade? (Personally, I’m hoping to have a fleet of flying cars.) But I do know one thing: If it is anything like the past 10 years, we’re in for quite the ride.
Happy New Year!
–Dr. Josh Satterlee
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At the start of each new year, about half of all Americans set at least one New Year’s resolution, a promise to themselves that they will thrive in the coming year. Unfortunately, research from YouGov Omnibus, an international market research firm, found that only 1 in 5 Americans stuck to their resolutions. The fallibility of New Year’s resolutions is why few successful CEOs or leaders bother making them. Around this time of year, plenty of articles pop up with hot takes like, “Don’t set New Year’s resolutions; make goals instead!” Unfortunately, if you haven’t been making goals already, you’ve likely been setting yourself up for failure. Setting goals, achieving them, and making new ones should be a habit all year long, not just something you do on Jan. 1. The start of a new year is still a great time to reflect and strategize, but rather than fall on an old cliche, take a page from two of the most successful people in business. Reflect on 2019 with Tim Ferriss. For decades, entrepreneur and best-selling author Tim Ferriss made New Year’s resolutions every year. Then, he developed a better strategy. “I have found ‘past year reviews’ (PYR) more informed, valuable, and actionable than half- blindly looking forward with broad resolutions,” Ferriss said in a 2018 blog post. At the start of each year, Ferriss spends an hour going through his calendar from the past 12 months and making a note of every person, activity, or commitment that sparked the strongest emotions, both positive and negative. The most positive events get rescheduled immediately for the new year. Meanwhile, the negative ones get put on a “Not-To-Do List” and hung up where Ferriss can see them. Pick a word of the year with Melinda Gates. “I do believe in starting the new year with new resolve,” says Melinda Gates, co-founder of the Bill & Melinda Gates And Set Alternative Goals for the New Year THROW AWAY YOUR RESOLUTIONS
3 ESSENTIAL TIPS FOR USING FACEBOOK LIVE And Making Your Broadcast a Success
Facebook Live has been available to Facebook users for years now, but many business owners still haven’t taken advantage of this powerful customer engagement resource. Essentially, this technology gives users the ability to broadcast live from their Facebook account. For businesses, a gold mine of opportunity is opened to connect with customers and prospects in real time. Some companies utilize it for product launches, rebranding, general announcements, or directly engaging with potential customers. That said, a poorly executed broadcast can leave you with more issues than you started with. With that in mind, here are some essential tips to ensure your Facebook Live videos strengthen your marketing instead of weaken it. 1. Record for at least 10 minutes. If you set out to broadcast for 45 seconds, your content isn’t going to reach anyone in your target audience. A good rule of thumb is to create enough content so that your event reaches at least 10 minutes. With an average broadcast time of 10 minutes, your audience will have more opportunity to see your content, and you’ll reach the highest number of people possible. 2. Prioritize good production quality. You don’t need to be a professional videographer to develop quality video content, but a poor broadcast could damage your brand. For example, your viewers will be distracted if you use an unsteady camera, so invest in equipment to keep your broadcast steady, like a tripod. In addition, make sure your environment is completely quiet so your audience can focus on your content without hindrance. If you plan on having more than one person in the video, use microphones to ensure your audience can hear you. 3. Engage with the comment section. You could be alienating the audience you’re trying to engage by failing to respond to questions in the comment feed. Facebook Live isn’t just about broadcasting yourself; it’s also about communicating with your viewers directly to develop relationships with them. And as an added bonus, viewers’ comments can give you valuable feedback and consumer insights. It takes effort, but putting in the time to respond is well worth it to show you care about your audience’s opinions. These tips only scratch the surface of making your Facebook Live event a success, but they offer a good starting point. Before you dive in, know that Facebook’s platform changes periodically, so be sure to test Facebook Live on your personal page to familiarize yourself with the updated format. And to stay up to date on all of Facebook’s updates, check out their new newsroom at Newsroom.FB.com.
Foundation, “but instead of adopting a resolution, I choose a word of the
year — a word that encapsulates my aspirations for the 12 months ahead.”
Gates says that words like “spacious” or “grace” have helped her center herself and serve as a reminder about what she really wants to focus on. In 2019, Gates chose the word “shine,” stating that, “It’s a reminder for all of us to turn on the lights inside of us, lift each other up, and shine together.”
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HAVE A Laugh Throughout his book, Ries emphasizes the importance of consumer feedback for the success of your business, but he also warns against putting any real value in vanity metrics, which TechCrunch describes as data points, “like registered users, downloads, and raw page views.” Anyone After reading just a few pages, it’s easy to see why everyone raves about Eric Ries’ invaluable manual “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.” Ries is a fantastic writer, but two aspects of his writing style separate him from the pack of typical business writers and keep you turning pages: He is intellectually honest and cheerful about his business insights. Eric takes a common notion in business — “fail fast, succeed fast” — and breaks it down into a system that works for businesses and keeps consumers happy. “The Lean Startup” recommends the use of a minimum viable product, or MVP, to gauge demand before you embark on major product development. Forbes describes an MVP as “a product with only a basic set of features, enough to capture the attention of early adopters and make your solution unique.” If you jump into building the best product possible before measuring what your consumers actually need, you risk wasting a lot of time. Market research can tell you a lot, but MVPs can tell you even more. Plus, if your initial rollout is successful, you can respond quickly to consumer feedback and tailor your final product to specific needs. Jump-Start Your Business With Eric Ries’ ‘The Lean Startup’
can generate immediate hype for a product, but it's another thing to maintain constant engagement and experience growth of consumer interest. With a good MVP and continued improvement of your service or product, your business will see that growth and also retain customers. Ries’ guidance does not end with MVPs and vanity metrics; here are some other key takeaways that will keep you on the lean startup path when it's most daunting.
"It's the boring stuff that matters most."
"Remember if we're building something that nobody wants, it doesn't much matter if we're doing it on time and on budget."
"Customers don't care how much time something takes to build. They care only if it serves their needs."
In the epilogue, Eric's intellectual honesty shines; he readily admits that some readers may take his theories as a means to justify their past business actions. But he encourages everyone to use his book instead as a guide for what they will do next in their entrepreneurial journey.
PUZZLE
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Inside This Edition
1.
Looking Back on the Past 10 Years
2.
Are New Year’s Resolutions a Waste of Time?
Using Facebook Live to Strengthen Your Marketing
3.
Optimize Your Business With Eric Ries
Have a Laugh
4.
Start the 2020s Off Right With Good Sales Goals
Get Your Sales Goals Right the First Time And Make 2020 Your Best Year Yet No matter what industry you are in, you can’t build a
business. For car dealerships, for example, setting individual goals for your employees may be ideal. For physical therapy clinics and chiropractors, however, it may be best to develop company-wide goals. Regardless of your industry, you must make sure sales goals support the overall growth goal of your business and keep employees engaged and challenged. Shift, Shift, Shift Think about the beginning of 2010. Were you the same person then as you are today? There’s a good chance you are not, which means you’ve set different goals for yourself each year to reflect your growth. The same principle applies to business. It’s perfectly okay to shift your sales expectations and end results to better suit your current success and what you need — no matter what you did in previous years. Be flexible and make changes in your sales goals as you see fit. To start off the 2020s strong, you need to create attainable goals that improve your business. Don’t model your goals after another business that seems to be thriving; focus on what you need to achieve success! It all starts with setting the right goals to get there.
successful business without sales. Making a sale establishes a relationship, almost always yields a profit, and lays the foundation for future growth. When your sales fall flat and you fail to meet goals — or even set them — your business suffers negative consequences. As we head into a new decade, follow these suggestions for short- and long-term goals to guarantee your sales success. Think Like Goldilocks The problem with goal-setting is many people aim too low or shoot too high. Instead, you need your sales goals to be just right. The key is to find a goal that is challenging for your team to reach, but also attainable. Here’s one way to go about creating that Goldilocks goal: Look at the number of sales you made each month for the past two years. Identify the months with the highest
and lowest sales and find the average of those numbers. Use this figure as the starting point.
Keep It Personal There’s no hard-and-fast rule on setting sales goals other than this: The goals need to fit your
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