STRATEGIC PRIORITIES What’s most important to us
Build brand with emphasis on spiritual growth, engagement and development
Targeted and intentional Growth Initiatives
Intentionally stimulate word of mouth
Shift and connect teams marketing efforts
CRITICAL INITIATIVES What are our change projects?
Externally focused marketing with seamless marketing across all platforms • More automated response systems in marketing • Guidance on best channels for marketing • Adherence to required lead times • Impact team understands marketing and brand strategy to drive adoption terminology Develop skill and capability in: • Engaging Email Marketing • Text Message Marketing and Engagement • Storytelling • High traffic and engagement social media Collateral material changes • Broader collateral material made available to all – avoid exclusion • Less event specific collateral with shelf life • Online shopify store
Focus on retention - Focus on and re-attract lost impactors
Activate brand ambassadors and launch “street team”
The After-party Post experience conversations about the sermon where participants share perspectives, challenges, etc.
Inclusion and Diversity Attendees
Source more shareable digital content
Build brands of all Impact leaders (Olu and all)
Tri-Cities Residents and business / community partnerships
Verbal – Ignite and accelerate word of mouth. Emphasize sharing. Target messengers, not attendees.
After service (Leadership Video Card) Thank you for worshipping with Impact today Would you like the sermon and the notes? Who would you like to share this with?
Marketing messages specifically to our avatars
Digital Bulletin –What’s Happening at Impact? Slides with Links
Visitor Retention
Develop and execute high traction marketing channels
Brand inclusion and diversity of online experience - Use technology to brand our world online presence
• Email strategy • Social media • Text strategy
Loyalty Program – Grow and Serve – For impactors the hit the headline indicators.
Strengthen Impact brand and maximize brand equity by: • Avoiding brand splinter teams, initiatives and campuses • Strict adherence to brand style guidelines
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