44 Cray Street Cumberland, RI 02864
Keeping Our Ear to the Ground “ Embracing Changing Exercise Trends
Fitness classes and workshops are always popular, even if the content changes a bit with the years. Remember step aerobics back in the ’90s? So do we! Now, of course, we offer classes from Les Mills’ Bodypump, Bodyflow, Bodycombat to boot camps and everything in between. And if you want to do some stepping, well, we still offer those classes, too. Adventure racing is very popular right now, and our obstacle course was an obvious thing to build. As much fun as it was to put together, it’s even more fun to see athletes train on our equipment for mud, Spartan, obstacle, and other races. They’re building the skills and athleticism needed for some of the most fun experiences of their lives. We’ve offered obstacle training for four years now, and while exercise is always changing, I think these races will be very popular for years to come. But when you get right down to it, tennis is still our bread and butter. Fore Court’s youngest tennis player is 3 ½ years old and has been with us for just a few months now. Our oldest is 94, and she’s been with us since my dad opened the facility on day one. Personally, I love playing tennis. If I’m not working in my woodshop or hunting, tennis is my favorite recreational activity.
If there’s one thing I’ve learned at this job, it’s that exercise trends are always changing. My father Maurice (“Moe”) founded the club back in the ’70s, and since then we’ve seen our fair share of change. It started off as an indoor tennis facility with eight courts — courts that are still our pride and joy today. But Dad realized that people wanted more than tennis out of a fitness club. In the next decade, racquetball got big, and Dad was an early adopter of the fad. He saw that people were going nuts for the sport, so he started building racquetball courts to meet the demand. At the peak of the trend, Fore Court had 10 racquetball courts. Now, of course, we only have three. The fad died as fast as it came on, and Dad decided to make room for other activities.
If there’s one thing I’ve learned at this job, it’s that exercise trends
are always changing.
My whole family grew up on these courts, and my brother Brian and I are now heavily involved in the business. We both still love to play, as do my kids, and hopefully my grandkids will also discover a love for the sport. Because at the end of the day, the one thing that hasn’t changed is that Fore Court is really about family. You all know our family, and chances are we know yours as well. I get to come to work every day and see people I know very well, people I’ve grown up around and people I love. What’s better than that? - Dave Morin
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