BUSINESS HOW-TO
HOW TO MOVE FORWARD AND GET MORE GROWTH, SALES, AND SUCCESS
I got a call from my friend Yamin yesterday asking if he could come over because he needed some business help. But before I get to that, I want to tell you Yamin’s amazing story. Born in Burundi, a landlocked country in Africa, Yamin lived through and witnessed unspeakable horrors. As a young man in his 20s, he came to America as a refugee. Yamin lived in a Motel 6 for three months, working multiple jobs until he could save enough money to buy a car and become an Uber driver. Then, one Uber drive changed the trajectory of Yamin’s life. That ride happened to be for a very close friend of mine — and now of Yamin’s — where Yamin spoke of his desire to learn how to code, develop websites, and one day become an entrepreneur. A few days after that drive, Yamin, with the help of my buddy who he drove, enrolled in a program to learn to code. Fast forward a few years and at 26 years old, Yamin is a student at Boise State, was recognized last year by the mayor of Boise for his accomplishments, and has his own business building websites for other entrepreneurs, fulfilling his dream. So, like many other entrepreneurs, last night Yamin wanted help knowing what to do in his business to grow, especially right now. He wanted to know what he should be working on and how he should prioritize his day. The funny thing about the advice I gave Yamin is that I’ve given this same advice to literally tens of thousands of people over the years. I’ve shared it in different ways and via different mediums, but the advice is still the same and works just like it always has. The problem is that it’s not complicated or shiny. It’s foundational advice you build your business on and a process you should use and not deviate from. But one thing I’ve noticed about many Americans is that if advice seems too easy, then they assume it won’t work. People tend to brush off this advice and pretend they already know it and do it. But Yamin was taking notes. I guarantee he acted on this advice last night and will begin to incorporate it into his daily routine.
Moving Forward Every day you need to ask yourself one question: What is the most important thing I can do to move my business forward? It’s really that simple. The funny thing is that very few people do it, and they lose days, hours, and minutes of their valuable time as a result. Too many people focus on what they want to do or on the fire right in front of them. Too many people allow the day to be stolen from them by letting the priorities of others dictate what they do with their own time. Once you know what needs to be done, the question changes: How many of these tasks that will move you forward can you get done in a day, week, or month? Most people are working eight hours a day. What if you worked 16 hours a day? You’d be working double what everyone else is in a week. What if you also worked 16 hour days on the weekend? You’d
be working nearly three times what a high performer is working in any given week.
Starting on about March 14, I worked 18–20 hours a day, seven days a week, for a month to navigate COVID-19. I didn’t just want to survive. I wanted to put The Newsletter Pro in a position to thrive as we emerge from the pandemic. I will out-work, out-think, and out-hustle anyone. You have to be willing to fight for your dreams. You have to be willing to work hard for your dreams. You have to be willing to put it all on the line to achieve your dreams. You can do anything you want. The question is this: How bad do you want it, and what sacrifices are you willing to make? Don’t write this idea off as too simple. Yamin surely won’t. Do this process daily. –Shaun
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