The Newsletter Pro - July 2020

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WHY THE G ORIGINALIT Read ‘Originals: How Non-Conformists Move the World’ b

“I've been a very happy Newsletter Pro client for four years. I trust them to help me retain my current customer base and add more customers! And if your peers tell you direct mail newsletters are not for your type business ... that's perfect ... it means YOU will be the only one gaining profits from a printed newsletter. Thank you, Newsletter Pro!” -Wally Conway Homepro Inspections Schedule a call with us! Visit NewsletterPro.com/schedule or call 208.297.5700

Original, creative ideas can seem difficult to come by and even harder to execute due to obstacles or personal reluctance, but that shouldn't stop you from chasing them. In “Originals: How Non-Conformists Move the World,” Adam Grant examines the conflict inherent in presenting new ideas and how that feeling is far more universal than some may think. Even if you don’t necessarily consider yourself a creative person, you might have found yourself with unique, risky opportunities that you were reluctant to take. Many of those who went down in history for their brazen originality, such as George Washington, Martin Luther King Jr., and Michelangelo, were incredibly hesitant to perform those acts. In reference to leading the Revolutionary Army, George Washington wrote, “I have used every endeavor in my power to avoid it.” Martin Luther King Jr. was

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