UYER UR BUSINESS
industry, size of business, revenue, and location, to name just a few demographics.
However, when you take on the wrong customers, it can be a nightmare for both parties. Every business has occasional customer service issues, and you need to work hard to keep your customers satisfied. But we’re talking about the kind of clients you can’t please, even if you had a million years to make the attempt. Even with the best intentions on your part, these wrong-fit relationships typically end badly because you never should have been working together in the first place. Understandably, someone finally decided to get a divorce. So how do you find clients who are a match for you and your business? You need to develop demographic and psychographic profiles.
You wouldn’t get married to just anyone, would you?
Psychographics involve looking at your markets or consumers based on their personality traits, values, attitudes, interests, and lifestyles. By developing a buyer persona, you’ll have a much easier time targeting your content, sales message, and marketing toward someone who is more likely to not only do business with you, but to also be a great match for your product or service. How to Develop a Buyer Persona Start by looking at your best customers and make a list of what you know about them (or can research online and find out about them).
Of course not!
You need to have a relationship first, feel an attraction, and be with someone who’s a good match for you. Obviously it makes a lot of sense to be picky in your personal life, but it’s just as important to be picky when you’re looking for new customers in your business! Many business owners happily accept any leads that come their way, but finding the right customers for your business isn’t that different from finding the right spouse. If you get the right customer, then everything is great for both parties — you’re making money, and they’re getting a valuable product or service.
Demographics are statistical data about your potential customer. For example, you may look at
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GREATEST OBSTACLE TO TY IS FEAR by Adam Grant
Have You Heard the Good News?
The problem here is that excellence isn’t always guaranteed, even by the greats. Grant says it simply, “Nobody has a biological immunity to risk.” Perhaps that is why trends tend to incite the most momentum in industries — popularity tends to lessen risk. For this, Grant shares a quote by Thomas Jefferson, “In matters of style, swim with the current. In matters of principle, stand like a rock.” A No. 1 New York Times bestseller, Adam Grant’s “Originals: How Non-Conformists Move the World” neatly expresses (perhaps unintentionally) the beauty of failure: It proves that we’ve overcome fear to take risks and “moved” the world to make space for our success.
hesitant to speak at rallies, writing, “I had so recently finished my thesis, and needed to give more attention to my church work.” Michelangelo? He found painting the Sistine Chapel ceiling to be such an overwhelming task that he fled to Florence for two years before the pope convinced him to do it. Think about the Michelangelos of the world who might have had truly original ideas but weren’t “catapulted into the spotlight” to pursue them, as Grant explains in his book’s first chapter. People who take original actions or make original ideas are forced to stand out. That can be very intimidating for people in pursuit of excellence, an interest which only deepens fears of failure.
Philippians 4:13 — “I can do all things through him who strengthens me.” 2 Thessalonians 3:3 — “But the Lord is faithful. He will establish you and guard you against the evil one.” 2 Corinthians 12:9-10 — “But he said to me, 'My grace is sufficient for you, for my power is made perfect in weakness.' Therefore I will boast all the more gladly of my weaknesses, so that the power of Christ may rest upon me. For the sake of Christ, then, I am content with weakness, insults, hardships, persecutions, and calamities. For when I am weak, then I am strong.”
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