Orange County Economic Development Office Launches New Shop Local “ Enjoy Orange ” Campaign
By: Orange County Communications Department
Orange County Economic Development launched a new shop local campaign at the end of April 2022. Timed to support small business week, May 1 - 7, 2022, this effort focused on Orange County residents. It built on the foundation of previous campaigns that encouraged travelers to “ Visit Orange ” and businesses interested in opening, expanding, or relocating to “ Think Orange. ” The new campaign highlighted our community ’ s unique small businesses and encouraged residents to shop, dine, and enjoy Orange County. Referencing our wealth of vibrant new shops and blossoming Main Streets, “ Enjoy Orange ” made clear that residents did not need to travel to other localities to experience a delightful outing.
“ From our tasty BBQ to our award - winning wineries, Orange has something right here at home for everyone. Your local purchases support vital public services, create local jobs, and help attract new entrepreneurs and skilled workers. So, before you travel outside of Orange for your next cup of coffee, meal, or special gift, I encourage you to Enjoy Orange first, ” said Rose Deal, Director of Economic Development. Cornerstones of the campaign included the new Enjoy Orange logo, which was featured on signs around the county, and videos that highlighted Orange County ’ s amazing local businesses.
Page 15 | May, 2022
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