Orange County Tourism Receives Virginia Tourism Corporation Grant for New Video Storytelling Initiative
By: Julie Perry, Tourism Program Manager, Orange County Tourism
Orange County Tourism is thrilled to be the recipient of a Virginia Tourism Corporation (VTC) Destination Marketing Organization (DMO) Marketing Grant. VTC is our state ’ s tourism marketing arm. It is charged with promoting the Commonwealth as a premier travel destination by showcasing all there is to love in a Virginia vacation. Their “ Virginia is for Lovers ” brand is one of the most iconic in the travel and tourism industry. Using these grant funds, the Economic Development and Tourism Office will begin work on the “ Orange Uncovered ” video
storytelling campaign. This initiative will seek to “ uncover ” six (6) stories that showcase the diverse history and culture to be found in Orange County. Locations planned for the project include: the Germanna Foundation, Barboursville Ruins, Historic Gordonsville, Ellwood Manor, the James Madison Museum of Orange County Heritage, and the new African American Commemorative Park in the Town of Orange. Content created during the project will be used to help encourage new visitation to Orange County.
The DMO Marketing Grants are awarded to “ provide an important opportunity for communities across the Commonwealth to accelerate recovery efforts and continue with their best - in - class marketing initiatives to attract new travelers. Increased visitation translates directly into revenue generation, underscoring tourism ’ s important role in stimulating economic growth and expansion, ” said Rita McClenny, President and CEO of Virginia Tourism Corporation. According to a release from Governor Youngkin, more than $2.7 million were awarded to support 259 local and regional tourism marketing programs across the state. Julie Perry, Orange County ’ s Tourism Program Manager, says she is, “ proud to be working on this initiative with
A groundbreaking held earlier this year at the site of the Orange County African American Historical Society ’ s new commemorative park. This site is one of the planned locations for the “ Orange Uncovered ” video project. Read the original article in the March 2022 Orange County Insight.
support from the Virginia Tourism Corporation. Developing video assets and telling lesser known, more inclusive stories of our community ’ s history is a great opportunity to reach new visitors for Orange County and Virginia! ”
Page 24 | May, 2022
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