Built America Magazine | West
As the company continues to grow, technology is playing an increasingly important role—but always in support of its service model, not as a replacement for it. “Our investors don’t care about what tech we’re using behind the scenes,” Dale says. “They care about results—whether their property is occupied, whether they’re getting paid, and whether they’re getting clear reporting.” The company is currently implementing a new enterprise system, including Salesforce, to streamline internal processes, improve employee experience, and boost transparency for both owners and tenants. “We think it’ll deliver value across the board,” Dale notes. “For clients, for residents, and for our team.”
Napurano adds that one of the biggest tech wins has been in leasing—particularly using underwriting software to screen tenants and set rents that align with real-time market conditions. “It gives us the ability to understand and find the right tenants at the right rates,” he says.
Serving Both Institutional and Individual Owners
One of HRG’s strengths is its ability to serve very different types of clients—ranging from large institutional funds to everyday landlords managing one or two properties.
43
Made with FlippingBook Annual report maker