publication date to give it the best possible chance of being purchased. In addition to the digital metadata work that we do, managing the key data about your book and sending that to bookshops and wholesalers, we also create a Troubador-branded Local AI (Advance Information) sheet, listing all the key information about your book – blurb, biography, publication and ordering information – sent digitally to local bookshops (UK only), with a PDF copy provided for your own use. Media Marketing If you are an author looking to create a media buzz for your book with a concentrated publicity campaign around its launch, a media campaign is what you are looking for. For those authors choosing to work with the Troubador publicity team, an experienced in-house publicist will create and manage your bespoke publicity campaign in the run-up to your book’s publication date and extending for four weeks after, helping you gain traction when you need it most. This begins with a webinar all about your publicity campaign, where authors are invited
to meet our publicists and listen as they run you through how we conduct the campaign and answer any questions you may have. Alongside this, you will have access to your publicist throughout the campaign, who will be able to answer questions and support and guide you throughout. During the month of publication, your publicist will create a press release about your book and you as its author. You get the final sign-off on the content of the press release, and a copy in PDF format for your use. We also create a bespoke media contact list using our extensive industry- leading media database, identifying UK national and local journalists and media outlets (including print, audio, visual and digital media) who may be interested in your book. We collaborate with authors to identify key angles on the book to pitch and will use our experience to target the appropriate journalists to maximise the chances of getting you coverage. We will also send out a digital review copy to every recipient on the media list, aiming to start a dialogue with them about the book. As with the press release, you approve the media list before the campaign begins.
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