Once engaged, the ads drive traffic to key retailer sites, such as Amazon and the Troubador online bookshop, ensuring your book gets maximum exposure and leads potential readers directly to the purchase pages. This strategy enhances both the visibility and accessibility of your book, increasing the likelihood of driving sales and contributing to long-term success. Throughout the campaign, the ads are continuously monitored and refined to optimise performance. You’ll receive a progress report halfway through the campaign at the two-month mark, and another final report before the campaign concludes at four months. At that time, you’ll have the option to renew the advertising campaign for additional months, extending its reach and potential for even greater results. This approach ensures your book gets the attention it deserves in the competitive digital landscape. Enhanced Discoverability Getting your book noticed is vital. One means of enticing readers is to let them read some of your book first, beyond the short synopsis.
Think of this service as the digital version of a reader browsing in a bookshop, where they can dip into the text and get a feel for a book. Our Enhanced Discoverability service places your book on both Amazon’s ‘Search Inside’ and Google’s ‘Search in a Book’ platforms, so that potential readers can browse your book. Both platforms make a percentage of a book available to view, although never all of it. Amazon customers have a ‘Buy’ button on the same page as the ‘Search Inside’ function, allowing easy purchases for their customers. Google’s search platform includes links to your book on various retailers’ websites to help easy purchase by Google browsers. Author Websites Having an author website is an ideal option for authors looking to have everything to do with themselves and their books in one place and easy for readers to find. On a dedicated website, an author can showcase their work and include links to buy the book, as well as featuring interviews, videos, blog articles and images.
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