LESLEY GOLDMAN: A Conversation with TPT's Chief Content Officer
Lesley Goldman joined Twin Cities PBS (TPT) in May of 2022 as its new Chief Content Officer. We sat down with Lesley to learn more about her background and her thoughts on what is to come for TPT.
ment that also educates and informs. I still loved journalism, but Newton’s Apple showed me that media making could be creative, entertaining, and fun. It felt groundbreaking. It let me see outside the box and think of storytelling in a new way.
CAN YOU TELL US ABOUT WHAT GOT YOU INTO MEDIA MAKING?
HOW DO YOU THINK YOUR EXPERIENCE WILL SHAPE YOUR WORK AT TPT?
I was always drawn to good storytelling. When I was younger, I was an avid reader. I loved the theater, tv, and film. I loved to immerse myself in places and people different from me. As I got older, I became enamored with non-fiction storytelling. The power of real-life human stories was enormous. I went to journalism school at the University of Wisconsin. During that time, I worked at the local PBS station in Madison. When I graduated, I got a job at TPT working for Newton’s Apple . And that changed my course. I saw that you could create entertain-
I never followed a traditional career trajectory. This means I approach my roles with a unique perspective....I not only have extensive experience in the development and production of content, I am driven to reach the right people on the right platform at the right time. That is the foundation of every content strategy, and it will be for mine as well. How people consume media is changing, and it is our job to make sure we continue to tell stories that resonate and reach the
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OCTOBER 2022
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