Inside This Issue:
Marketing Newsletter Powerful marketing to build your practice
• How to Create Local PT Facebook Ads • New Strategic Partnerships Formed • 5 Successful Patient Referral Habits • 4 Types of Brochures Every Practice Needs • Does a Mobile Friendly Website Really Matter?
How to Create Local Physical Therapy Facebook Ads TARGET PEOPLE IN YOUR COMMUNITY AND STOP WASTING MONEY
Uploading your patient list is a great way to target past patients to build loyalty and referrals. You’ll need to upload your list in Business Manager under Audience to get started with this audience. 3. Ad The Ad level is where you add images, copy, and choose the style of ad such as videos or slideshows. Because this section is underneath the budget, you can create several versions of your ad to see what works best and they will all share the budget you’ve set. Keep in mind, images with text on them will get penalized by Facebook, or not work at all. So that’s it! Creating an ad to drive local web traffic and call-ins could take your new patients to another level when done correctly.
Placements include news feeds, messenger, Instagram, and more. If you aren’t already familiar with Facebook ads go ahead and leave it set to Automatic. Audience can be a tricky one. For starters, we recommend targeting people who like your page. Choose Connections > People who like my page or their friends. Just remember to set your location close so your ads aren’t wasted out of town. Installing the Facebook Pixel on your website allows you to retarget people who have visited your website. To start, install your Facebook pixel. Next, go to the Audiences tab and click Create Audience > Custom Audience > then select Website Traffic. Facebook will check your pixel and target people who have visited your page. Finally, name the audience and you will be able to select it while creating ads.
Let’s cover a social media marketing basic – how to create Facebook ads. Whether you’re already running ads for your practice or looking to get started, we’ll take you through the 3 simple ingredients to social success. 1. Campaign In the Campaign section, you will choose the objective of your ads. You can have several ads within the same campaign. There are plenty of objectives to choose from but if you are trying to get people to your website, Traffic is the option to use. If you want your followers to engage with your posts or videos, try the Engagement goal. 2. Ad Set The Ad Set is where you choose your Budget, Placements, Audience, and Schedule. Budgeting and Schedule are pretty straight- forward. You can choose daily or lifetime budgets, but keep in mind Facebook won’t charge you until you hit a certain dollar amount, or at the end of a month.
www.PracticePromotions.net
Made with FlippingBook Annual report