WORK SMARTER NOT HARDER - This is an important one and it gets a lot of entrepreneurs as they are working very hard and long hours but still not seeing results. Sometimes it’s just a matter of working differently. If you have an awesome product or service, but no or few customers, then you need to change something. Make sure you know who your target market is, who can make the purchase decision, and that you are communicating the value of your product or service in a way they can relate to.
ASK FOR ADVICE AND TAKE IT - Yes, as an entrepreneur you are in charge of your own destiny and it’s up to you to make it happen, but you do not have to do it alone. There are others business owners and entrepreneurs that have gone through the same challenges that you face everyday and have made it through to the other side. So, do not be afraid to ask for their advice and to share best practices with others. The Spotlight on Business Magazine brand was built on this concept, giving small business owners a medium for sharing their trials and tribulations and how they were able to overcome obstacles to create successful brands and keep them successful and growing. Business owners that we feature will be the first to tell you that there is not secret sauce, no one ingre - dient, no one trick they had up their sleeve that was the reason for their success. What they will tell you is that it was their desire to more forward and offer the best product or services to their customers regardless of who they are that has kept them going and pushing forward regardless of the setbacks. They have the drive it was just whether they were going to use it to build someone else’s brand or their own and they chose to build their own and for that we salute them and why we are happy to spotlight and salute you and your business and brand.
Another thing that slows down an entrepreneur and a brand growth is getting caught up in the things that do make money or grow the business. It is the old 80/20 rule, being that you should spend 80 percent of your time on things that grow the business and make money and 20 percent of your time on the things that do not. I know that this is easier said than done, but it is an import- ant part of growing your businesses. So, plan to improve your situation. If you need to hustle more then make the time to get out there, or do you need to work on a different approach for your product or services. Focus on what can you do
today to improve your current situation and make for a better day tomorrow. Being an entrepreneur means you need to hustle; it means you need to be your best promoter and brand ambassador. It also means that you give it your all to make it work and you are up to the challenges that being an entrepreneur bring on to you and that you accept that you are in charge of your own destiny and it’s up to you to make it happen.
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JUNE 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2020
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