Gameplan
events are inclusive and welcoming. For example, providing familiar and comfortable places to watch a big event, with refreshments and toilet facilities has been proven to encourage older people to attend and engage in their communities. A more formal way to structure these sequences is to use Gamification . Gamification establishes the phases that matter as individuals engage with events and programmes. This is no small matter. Emotions change with experience and it is important to work with how people are feeling in the different phases. Based around four key phases - Ready , Set , Go and Next - event organisers can refine content to enhance the experience. Importantly, this content is not solely based on our experiences or ‘science’. In spring- summer 2020, we interviewed people who have operated successful sport-based programmes to learn about their best practices. They willingly shared their real ways- of-working, which are included here. Conveniently, they fit well with the HCD approach. The power of HCD lies in using it, including its tools and approaches. These include sludge audits (because people loathe processes that seem to waste their time) and behavioural economics frameworks like EAST (Easy, Accessible, Social and Timely action) that simplify processes. We have also seen that programme planners and providers benefit from using HCD . That helps to explain why our Gameplan has its distinctive format. Our design minimises the demand on the reader (aka ‘cognitive load’), so messages are almost instantly obvious. We hope you like it and use it regularly. If so, we have used Human Centred Design well.
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