Ready
impact objectives can be developed to address community issues. Objectives are the seeds of social impact and should be stated within the event proposal . Setting out clearly how you will achieve the ‘why’ makes positive change much more likely.
groups which can be identified during the Collaboration Kick-Off and Asset Mapping stages. Identifying community networks prepares the ground for developing a Community Engagement Planning Hand .
Allocate an allotment of responsibilities
Fill the social impact watering can
Supporting social impact is a team effort, but it also requires leadership. A proven approach is to name a social impact champion or ‘head gardener’ within the proposal. The social impact champion is a designated member of the event planning team with responsibility for overseeing and allocating responsibilities to help impact flourish. This approach ensures that social impact activities are afforded the same importance as other event deliverables and that they are managed and monitored appropriately.
Think of the objectives as the seeds. For the seeds to grow, event proposals should include a budget to provide the water, soil and care that they need. For example, money to support community engagement and event communication is often required. This requires human resourcing to provide a personal touch approach to working with communities and boosting engagement. Funding is also needed for things like Microgrants , Community Explorers and specialist research support. Grow the roots to connect to a social (impact) network The proposal should also set out where the seeds of social impact will be planted to grow roots into community networks. These networks comprise key people such as community influencers , activists and local
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