Set
signing up for. A well-written role description outlines the purpose of the role; how it supports the work of the wider team; as well as what training volunteers will be provided with. This helps the volunteer decide whether this role is good for them. Successful volunteer programmes are often those which reach a wide audience. The terms ‘volunteer’ and ‘volunteering’ are not necessarily used by all and are often associated with giving something, but getting nothing in return. Reframing the offer by using phrases such as “helping out” or “getting involved in your community” may be more easily understood.
• Are flexible, depending on what the volunteer is able to offer.
Offer flexibility and promote diversity
Provide volunteers with flexibility over their level of commitment, the timing of their commitment, as well as flexibility to withdraw, or move to another task. Where possible, signpost volunteers into alternative and future opportunities. This is good practice for sustainable social impact and encouraging repeat volunteering and other Collaboration Kick-On activities. In addition, this reduces friction and addresses Sludge to engagement. Events are for everyone. Provide opportunities that create a Social Buzz among people from as wide a range of backgrounds as possible. To attract a more diverse volunteer base consider: opportunities. Keep it Local by utilising places of worship, community centres, youth clubs and schools. • Attending local activities builds familiarity and trust among the community. • Using inclusive language and imagery that reflects community diversity. • How and where to publicise
Understand volunteer motivations
It is very hard to generalise between types of people, motivations and event roles. Motivation for volunteering at a big event may be different to volunteering at a regional or community event. Some people volunteer because they believe in a specific cause, they want to give something back to their community, or want to develop new skills. Bear in mind that there are barriers and Sludge to becoming a volunteer. These might include a scarcity mindset , perceived lack of time, conflicting commitments (e.g., family, work), or not understanding the role. Seek to understand what makes specific volunteers tick and create opportunities which are attractive to a variety of volunteer types. For example, create roles which:
Communicate effectively
Volunteers give up their time free of charge. Be clear about where volunteers stand and why they are needed. Irrespective of their underlying motivation, all volunteers want to know they have made a contribution. Show how individual roles and responsibilities contribute to the bigger picture and its impact on their local communities. Finally, say ‘thank you’: never underestimate the power of Proper Thank Yous .
• Require different levels of commitment. • Require different levels of prior experience. • Require different skill sets.
13
41
Made with FlippingBook Online newsletter maker