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How Use assets to cut Sludge
Using existing infrastructure can cut Sludge , reduce costs and increase engagement. For example, the problem of providing spectator toilets during the Tour de Yorkshire cycle race in Doncaster was addressed using local infrastructure. This involved opening public buildings and working with community groups to signpost their facilities instead of hiring portaloos. Other examples include working with local businesses rather than outside caterers to support local events. These approaches promote collaboration and increase attendance at various community events.
Show-off and spread the love
Big events are a chance for communities to show-off and attract visitors. Activities such as decorating buildings and roads, making art and flower displays, and litter picking boost community pride, generate Social Buzz and help to Recycle Resources . It is also important to spread the love by designing and promoting events that are inclusive for all who are interested. This involves getting the word out to as many people, groups and facilities as possible. This is particularly important for annual events, where some communities or groups may be perceived to benefit every time, while others are left out.
separate events. It may also be possible to pool or lend facilities and resources to increase collaboration. Knowing the what, where and who makes it easier to promote local events and activities collectively.
Give a warm community welcome
Bringing event participants, visitors and communities together maximises engagement. A great way to do this is through community hosting , where local businesses such as restaurants or bars bid to become a designated team home which can be decorated with the team name, colours or flag. Organised fan events can then be held at local venues instead of temporary fan zones to increase interaction between local people, visitors and participants. This enhances Social Buzz by circulating attendees around the community, whilst also bringing benefits to multiple local businesses.
Buddy-up to boost benefit
Asset Mapping maximises local infrastructure use by revealing connections between people and facilities. For example, supporting recipients of Microgrants to host a larger, joint event may have greater benefits than
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