Gameplan
What’s on
The success of big events relies on attendance. Attendance is driven by curiosity in the big event itself, as well as additional elements. These can include hospitality and other smaller community events, such as street parties. Additional elements help to create Social Buzz around the big event. In order to attract attendees and ensure they have a positive experience, it is vital they know What’s On . For example, attendees would like to know what they can expect to see and experience while attending the event; where they can go to watch the event; and where they can go to find essential services, such as hospitality and toilets.
Let local people know what’s happening and how they can get involved.
How Target the audience before the event
There is no one-size-fits-all approach to advertising an event. Audiences differ in what information they want, as well as where they get this information from. Some audiences, such as older people, or people with mobility issues, might require additional Co-created Physical Activity Opportunities to support their engagement. Developing a Community Engagement Planning Hand helps address these considerations. It is important to test and tweak which methods work for different audiences. Consider building a profile of the target audience. This might include their age, gender, ethnicity, location, profession and interests. Design a localised communication strategy in collaboration with local stakeholders and Community Explorers . This might include availability of culturally appropriate food, seating provision, and number of toilets. Find ways of communicating with different sections of the audience to ensure they get the information most relevant to them, and in a format they are most comfortable and likely to
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