spot Reporting and Google Analytics that help keep a track of your lead generation. By doing this, you can keep an eye on the number of leads you got in a giv- en period, as well as your overall progress over time. NO. 3 ReevaluateYourCurrent DigitalMarketingTactics This is where your content marketing, PPC, email marketing, and so on comes into play. This can be broken down into owned media, earned media, and paid media. However, it is worthy to note that a lot of online marketing is a pay-to-play game. The more you spend on paid media like Facebook ads and Adwords, the more money you will make in the long run. Reevaluate your digital marketing tactics and go for the one that suits your preference. The most important media you have is your owned media. Because you created and own it, it is the truest form of content for your real estate investing business’s branding. For instance, let’s say you have a YouTube channel for your real estate investing business. Your vid - eos should include your rehab process, property tours, and customer testimonials. All of this content is enough to generate engagement from your target audience. NO. 4 Put It All Together You can use these videos in paid promotions. Get your testimonials to be featured in press releases, or use your property tours to re-target wholesalers. NO. 5 Finish It After you have identified your target audience, set your marketing goals, and placed the best traffic source, you should begin to implement everything. Remember, content is critical. So, you must ensure that your content marketing game is top-notch to give you the right results. As a business owner, you must understand that buyers are moved more by what they see. So, if you want to be in their faces, you must give them valu- able information that will make them stick around. It is safe to conclude that the best place to gener- ate leads and attract prospects to your real estate business is via the internet. This is another rea- son why you need to bump up your digital market- ing. At Top Results Consulting, we devise tactics including social media marketing, blogging, website optimization, landing pages, SEO, and more to pro - vide value to your visitors, leads, and customers in order to attract, convert, close, and delight them.

local term into a search engine. 69%

of home shoppers who take action on a real estate website begin by typing a


In 2014, online ad spending in the real estate industry is set to reach nearly $16 billion, a 210% increase since 2009.

advertising. 56%

The real estate industry now devotes 56% of its overall ad spend to online

of consumers use the online search for all home-related queries and searches. 92%

More than 99% of Millennials are using the internet to shop for homes and real estate agents. 99%

One thing will definitely lead to another. This is why you have to employ the right methodologies if you want to get desirable outcomes. Your marketing game shouldn’t be a source of headaches for you. •

Shawn Tiberio is a Marine Corps veteran, serving 10 years of honorable service in the United States Marine Corps. With multiple deployments over the years and extensive training as an Ironman distance triathlete, entrepreneurship and mindset has become a must for Shawn. He is co-owner of Top Results Consulting, where he helps businesses and entrepreneurs grow and succeed. Check out his free master class and learn exactly how to target the correct prospects for your business at

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