Speakeasy Marketing January 2019

GROW YOUR LAW FIRM IN 2019

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THE RIGHT AND WRONG WAY TO ANSWER YOUR PHONE

Did you know that how you answer the phone can — quite literally — make or lose you thousands of dollars? Indeed, answering the phone is a lost art. So many attorneys consider answering the phone an afterthought. However, believe me, it can easily cost you thousands or make you thousands every month. How do I know? I used to provide a lead-generation service for attorneys, and when we would mystery shop them, it always blew my mind how they would practically flush those leads down the toilet due to the way they answered the phone. The truth is that no matter how hot a lead is, they’ll go cold as ice if you answer the phone the wrong way. Now, you may not have time to answer the phone yourself. However, answering service answers correctly. After all, you’ve spent money on a website, Avvo, Facebook, SEO, or any number of ways to get people to call you. So if you don’t treat the callers coming in from your paid advertising seriously and say the right things if that’s the case, it’s even more critical that your secretary or

–Richard Jacobs and wrong way to answer the phone. You’ll get word-for-word scripts that can help you collect potential profit and quickly transform more callers into paying clients. Speakeasy.marketing/phone

in the right order when you pick up the phone, then you could be losing buckets of money on a regular basis. If you suspect that’s happening, let’s fix that now. I want to show you several ways to answer your phone that could help you bring in two, three, or even 10 more cases per month. In Episode 70 of my podcast, I explain the right

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