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THE RIGHT AND WRONG WAY TO ANSWER YOUR PHONE SATISFIED WITH LAST YEAR’S PERFORMANCE? ARE YOU SURE YOU SHOULD BE? PERSONAL NEW YEAR’S RESOLUTIONS AREN’T THE ONLY ONES THAT FAIL
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MOST OVERLOOKED WAY TO GET MORE REFERRALS?’
ARE PROFILE PICTURES REALLY THAT IMPORTANT?
ARE PROFILE PICTURES REALLY THAT IMPORTANT? You know, it’s kind of tragic really. Most attorneys don’t even bother including their profile picture on their website. And if they do, the quality is just not up to snuff. This is a big mistake. Now, more than ever, the quality of your profile picture can bring you more business online. After dealing with hundreds of attorneys and their websites, we’ve discovered that those without profile pictures get far fewer calls. The websites with low-quality profile pictures do a little better. But the firms with high-resolution profile pictures that are done professionally outperform the others by a wide margin. However, a simple profile picture isn’t good enough anymore. These days, it has to be a certain quality and needs to include certain elements. Why is this so critical?
You’re about to know one of the best ways to generate a flood of new clients. As you know, referrals tend to make the best clients. Most attorneys would agree that referred clients are the least likely to bother you for everything under the sun once they’ve retained you, and working with them is usually far more pleasurable. So, where can you find more referrals? Traditionally, you’d look to past clients, coworkers, and friends. Yes, that works sometimes, but asking for referrals that way is more of a hit-or-miss situation. Plus you don’t want to wear out your relationships by asking for referrals all the time. But what about asking other attorneys? At first blush, this may seem like it wouldn’t be a great method because other attorneys are usually considered adversaries. But it’s actually one of the best (and most overlooked) ways to generate a steady stream of referrals. It’s all in how you ask. MOST OVERLOOKED WAY TO GET MORE REFERRALS?
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