Speakeasy Marketing September 2018

GROW YOUR LAW FIRM IN 2018

73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364 | (888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM | SEPTEMBER 2018

ANSWERING THE PHONE: 10 POTENTIAL CLIENTS A MONTH?

My wife and I were in Austin and wanted some Texas pizza.

But the first company I called didn’t even answer the phone. Instead, I got an ice-cold voicemail: “This is ABC pizza. We don’t deliver. If you want to order pizza, go download our app.” I hung up and laughed out loud. Because that’s the equivalent of saying, “Hey, if you want pizza, then kiss my ass and beg for it.” How can you run a business like that?

So, did we order the pizza with an app in Austin? Nope. We immediately called another company and talked to a helpful human. And that’s precisely what potentials do. I recorded a short audio for you that explains how to answer the phone correctly. After listening to my battle-tested recommendations, I highly recommend calling your own firm (or having us do it for you) to see if you need to make some changes. What you’ll hear could quite literally help you recover thousands of dollars in revenue every month.

shopping service, most attorneys we helped had no idea how much business they were potentially losing and were horrified when we presented them with the recordings.

You can’t.

I’ve said it before, and I’ll repeat it many times:

My point is this:

A potential client calling you or your firm is a precious thing. How your phone is answered could make or break the deal right then and there. After all, you spent good money on marketing and advertising to get people to call. If how employees answer the phone is treated as an afterthought, you could be bleeding cash and never realize it. Answering the phone correctly is a lost art, and I’d like to give you several examples and tips to help you, your secretary, or your answering service take calls in a way that actually increases business rather than driving it away.

The way you, your admins, your secretary, or your answering service answers the phone is crucial. It’s an essential part of your overall marketing strategy. Done incorrectly, it can actually cost you two, three, or even 10 cases a month. Now, I’m not saying you or your firm resembles that disaster of a pizza joint. But as part of our marketing services, we mystery shop attorneys — and we routinely hear some real head- slappers. You may think, “Oh, we’re fine. We’re the exception to the rule. We handle the phones just fine.” But I promise you that in all the years we’ve been doing this mystery

Listen in over here or download for later:

–Richard Jacobs WWW.SPEAKEASYMARKETINGINC.COM | 1 http://speakeasy.marketing/phone

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