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ANSWERING THE PHONE: 10 POTENTIAL CLIENTS A MONTH? THE PERILS OF THE ‘OVERPROMISE, UNDERDELIVER’ MENTALITY THE SECRET TO LEAD CONVERSION HAS YOUR WEBSITE BEEN PENALIZED BY GOOGLE? RADIO ADVERTISING IS DEAD (OR IS IT?)
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RADIO ADVERTISING IS DEAD (OR IS IT?) A typical, ineffective, money- wasting attorney radio ad: that. The radio is flooded with me-too marketers who all copy each other’s ads.
HAS YOUR WEBSITE BEEN PENALIZED BY GOOGLE? I get a lot of calls from nervous attorneys who think Google might have penalized their website. This could be because, all of a sudden, their phones have gone silent or they’re getting fewer calls. Perhaps they’ve noticed their site isn’t ranking for the right keywords on Google.
Have you been arrested for a DUI? If so, contact the law firm of A, B & C! We’re experienced DUI attorneys who will fight for your rights and get you the results that you need. Call 555-1212 now and speak to an attorney at A, B & C Law Firm. We’re the best. In my experience, that’s useless junk that will fail miserably.
Everyone has heard that kind of self-aggrandizing propaganda so many times, for so many years that it’s now just static. It’s background noise. For any potential clients listening to the radio, it’s their cue to either tune out until the music kicks back in or change the channel immediately.
So now they’re terrified that Google has it out for them, and they aren’t sure how to find out or what to do.
Why?
Well, the first test is simple, and you can do it for your website right now.
For starters, every other attorney’s ad sounds just like
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