2 Shaping the Future of Luxury Travel | Future Traveller Tribes 2030
Methodology
For this report, we undertook primary and secondary research in association with Tourism Economics, Amadeus Travel Intelligence, Connections Events, The Telegraph and various industry experts. Approaches include: _ Analysing Tourism Economics estimations of the number of outbound luxury trips from each region between 2011 and the present (using an arrival definition), and projected growth patterns until 2025. To compare the growth in overall travel with the growth in luxury travel, luxury travellers were defined as those with an annual household income of more than $150,000, and bookings arrivals in foreign countries made by these travellers were deemed as luxury trips. _ Exploring estimations on intermediated distribution channel data produced by Amadeus Travel Intelligence , based on internal and publicly available data sources. _ Gathering insights from roundtable discussions at Connections Luxury events in Beijing, Abu Dhabi and Sicily, attended by more than 200 business leaders from the luxury travel industry. Attendees validated The Hierarchy of Luxury Travel Needs and the Luxury Traveller Tribes, and shared their experiences and opinions on how industry collaboration could be improved. _ Conducting a survey in association with The Telegraph , which was emailed to 2,500 members of the publication’s reader panel and to all the subscribers of the Connections newsletter. The quiz asked: “ What kind of luxury traveller are you? ”.
About Tourism Economics
With its principal consultants boasting more than 50 years’ experience, Tourism Economics provides actionable and credible analysis of tourism. They work closely with clients to assist in the interpretation and
application of their analysis to the real decisions facing them. To find out more, visit www.tourismeconomics.com
Rose Dykins has been a travel journalist for five years and has a background in business travel. She has written for publications including The Telegraph , Lonely Planet and The Sunday Times Travel Magazine , and was shortlisted for Young Travel Writer of the Year at the 2015 Travel Media Awards. When she’s not based in Brighton, she’s living the #Bluxury lifestyle. About the author
Index Executive summary
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Luxury travel: Now vs The Future Luxury travel trends and regional hotspots Serving the new era of luxury travellers Experiential vs Material Goods Luxury travel: leaders’ perspectives Who are tomorrow’s luxury travellers? Always Luxury vs Special Occasion Balancing high-touch and low-touch Bluxury: where business blends with luxury Industry collaboration: what is required?
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15 16 18 20 22 25 27 30
Conclusion
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