Let us TABLE OF CONTENTS
A MESSAGE FROM THE PRESIDENT AND BOARD OF TRUSTEES ............................................. 2 INTRODUCTION TO STRATEGIC ENROLLMENT PLANNING .................................................... 4 STRATEGIC ENROLLMENT PLAN ORGANIZATIONAL STRUCTURE .......................................... 5 UNIVERSITY OVERVIEW .............................................................................................................. 7 INSTITUTIONAL MISSION, VISION, CORE VALUES, AND CORE THEMES ................................ 9 ENROLLMENT GOALS AND STRATEGIES................................................................................. 11 U.S. ENROLLMENT PROFILE ...................................................................................................... 19 WASHINGTON AND CWU ENROLLMENT PROFILES .............................................................. 23 MARKET ANALYSIS .................................................................................................................... 29 WHAT COMES AFTER THE STRATEGIC ENROLLMENT PLAN.................................................. 33 KEY PERFORMANCE INDICATORS .......................................................................................... 34 RESPONSE TO PUBLIC COMMENTS ........................................................................................ 35 APPENDIX A: PUBLIC PRESENTATIONS AND ONLINE PUBLIC COMMENTS ........................ 41 APPENDIX B: DEFINITION OF TERMS ....................................................................................... 55
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