Strategy #1 – Develop CWU's next generation marketing, recruitment, and campus visitation plans that expand our first-year student market share into new geographical areas while maintaining current market share. Use pre-college programs (e.g. Running Start, Game On!) as recruiting pipelines. Strategy #2 – Develop a specific, transfer student enrollment approach. For transfer students bound for the Ellensburg campus, create a seamless transfer transition experience. For transfers headed to a Center or the Sammamish sites, partner with community colleges and corporations to create programming that meets the unique needs of place-bound students. Strategy #3 – Target recruiting for ready-to grow majors well-suited for first year and degree completer student growth. Enhance existing programs and add new programs that meet market-demand and result in increased market-share. Strategy #4 Centers enrollment: Establish CWU University Centers as the go-to choice for time and place bound degree completers, including international students. Create a strategic plan for development of program offerings at CWU-Sammamish. Increase international student enrollment and market share for International online programs and from the Community Colleges in Seattle area. Strategy #5: Use the operations and delivery of financial aid to optimize students’ ability to enroll and pay for college. Focus on improving the student experience, especially in the timely completion of need-based aid requirements.
MISSION ENROLLMENT GOAL #2
In alignment with CWU’s commitment to increase access to higher education for all demographic groups, increase the enrolled percentage of traditionally under-represented student groups (TUSG) from 32.6% in fall 2018 to 36.0% by 2024. TUSGs are students who are Hispanic/LatinX, Black/African American, American Indian/Alaskan Native, Pacific Islander, Asian, or multi-racial.
Fall 2018 enrollment
% of CWU enrollment
Projected WA high school graduates in 2024
Mission enrollment goal #2: % of CWU enrollment
2024 projection to reach Enrollment Goal #2
Fall 2018 to Fall 2024 needed increase
TUSG
3,776
32.6%
48.0%
36.0%
5,114
1,338
White & unknown students
7,813
67.4%
52.0%
64.0%
9,091
1,278
FINAL DRAFT 2/11/2019 Page 12
Made with FlippingBook - professional solution for displaying marketing and sales documents online