KEY PERFORMANCE INDICATORS Key Performance Indicators (KPIs) are measureable targets, with a timeline, that allow CWU to benchmark its progress in achieving its enrollment goals. It is at the heart of a data- informed approach to enrollment management, and delineates both clear objectives and a set of data points for tracking progress.
KPI: Enrollment
Undergraduate enrollment New first-year enrollment
New Ellensburg transfer enrollment New Centers and online enrollment Graduate enrollment Enrollment by residency category: WA, domestic non-resident, international KPI: Enrollment profile changes (diversity, academic, financial) Inquiry profiles Applicant profiles WA market share of high school graduates Yield rate by residency Student debt burden and profile KPI: Student Achievement: retention, persistence and graduation First-year retention Graduation rate Undergraduate second-to-third year persistence, third-to-fourth year persistence, and beyond fourth-year graduation rate Gap between student need and actual financial aid Gap in student retention and graduation rates by race/ethnicity/first gen status Student engagement indicators Net tuition revenue Education and general costs by student subgroups Net tuition revenue and scholarship/waiver costs by student subgroups (ability level and resident/nonresident) Net tuition revenue and financial aid cost by needy student subgroup Auxiliary (housing, dining, bookstore) total and net revenues Foundation and endowment KPI: CWU Fiscal health
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