At Crown, we understand how powerful and transformative colour can be, which is why we’re so excited to unveil our latest Colour Insights.
colour insights 2024 / 2025
At Crown, we understand how colour can change a mood, change a room, or even change a life. possible? what’s Our team of colour and interior design experts review global trends covering lifestyle, culture, architecture, fashion, social and the environment to create our annual Colour Insights – a carefully curated viewpoint on the future of colour and its application in the commercial and home environment. In a landscape where sustainable considerations are overtaking a throwaway culture, our Colour Insights are more than just a trend. They reflect the circular nature of creativity, they develop and grow, creating a colour collection that can inspire any interior or exterior project for years to come.
Welcome to Crown Colour Insights 2024/2025.
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contents
4 5 - 12
the colour insights team
solutions
29 - 36 21 - 28 13 - 20
community
escape
pivot
37 38
making the colour insights
info and contact details
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the colour insights team
Our team, made up of consultants, specialists and designers, have colour at the heart of everything they do. We want to inspire our customers to feel the same way - encouraging confidence to be brave and bold with personal colour choices.
KATHRYN LLOYD Colour Specialist at Crown
JUSTYNA KORCZYNSKA Senior Designer at Crown Working in the Crown Creative Design Studio, Justyna’s creative projects include colour trend forecasting, literature and packaging design, as well as bringing her photography skills to the creative team.
LISA MILLER Senior Designer at Crown
JEMMA SAUNDERS Colour Specialist at Crown As a key member of Crown’s Colour Services team, Jemma works with trade customers to create schemes for education, housing and commercial properties.
With experience in the fashion, design, interiors and trade sectors, Kathryn leads a dynamic team that provides colour advice to Crown’s trade customers.
Lisa has many years of experience working in the Crown Creative Design Studio. Her work includes colour scheming and colour forecasting alongside packaging and brochure design.
MAREIKE NACKE Colour Consultant for Crown
ARAITZ HARMENS Senior Interior Designer at DAY Interior Design
JESS STANDING Interior Architect & Founding Director at Standing Space Ltd A creative soul and member of the Chartered Society of Designers, Jess has over 20 years’ experience working with a huge variety of projects and clients.
HANNAH WARREN Interior Designer at DV8 Designs
Since graduating in 2021 with a degree in interior design, Hannah has since been working at DV8 Designs specialising in hospitality and commercial design.
Mareike has years of experience in the international paint market and is always on the lookout for the latest trends in decoration, interior design and colour.
With almost 10 years’ experience within the interior design industry, Araitz’s European heritage and love of travel have provided a wealth of inspiration for her aesthetic approach.
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solutions Solutions is a thought-provoking and environmentally conscious palette, brought to life through a range of both bold and soft tones. At its core is an appreciation of organic forms, textures and imperfections found in nature-derived materials, combined with the modernity of new innovations.
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solutions inspiration
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solutions colour palette
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solutions “Warm saturated terracotta is paired with slightly washed and desaturated blues, greens and neutrals, with small accents of brighter blue and green shades inspired by materials such as sea and river glass.”
JUSTYNA KORCZYNSKA Senior Designer at Crown
“This insight brings a broad cross section of colours with bolder tones, perfect for statement walls and complementary softer tones which can be used throughout a space.”
JESS STANDING Interior Architect & Founding Director at Standing Space Ltd
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the making of solutions “Sage green has been popular in particularly the pub environment, but to combine this with fresh blue and coral brings it to a new level. It’s not typical practice to combine these colours, but doing so demonstrates the movement into reuse and recycle. The Solutions palette reflects the rise in products combining recycled materials that carry a variety of shades, such as within terrazzo. These flow seamlessly into a socially-conscious world.” HANNAH WARREN Interior Designer at DV8 Designs
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solutions
“In the process of finding solutions to many of our environmental problems, we sometimes stumble upon new, interesting shades and colour combinations. Created at random by different recycling processes and often found in second-life composite materials. Solutions embraces these accidental colour palettes.” JUSTYNA KORCZYNSKA Senior Designer at Crown
leatherbound ® U9070R
hare ® Z0510J ceramic kiln ® Y0192R
open water™ no.217
curiosity ® K9370U
soft scribbles ® A6630C
soft grey suede textured
trailing plant™ no.323 enchanted ivy™ no.362
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solutions colour palette
“The Solutions palette draws you in. In terms of colour psychology, this palette identifies most of the responses you want to create within spaces. I come back to these colours time and time again and in different formats within my interiors.”
ARAITZ HARMENS Senior Interior Designer at DAY Interior Design
leatherbound ® U9070R
hare ® Z0510J ceramic kiln ® Y0192R
open water™ no.217
curiosity ® K9370U
soft scribbles ® A6630C
soft grey suede textured
trailing plant™ no.323 enchanted ivy™ no.362
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solutions “Solutions offers a sustainable answer to the ever- increasing list of waste problems. It makes you stop and think of a solution to provide a better future.”
LISA MILLER Senior Designer at Crown
“This theme explores simple solutions to complicated problems, specifically how design can learn from and protect our natural environment. Driven by nature, the palette consists of rich, warm terracottas, hazy hues of water and mossy green tones.”
KATHRYN LLOYD Colour Specialist at Crown
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community Breaking boundaries,
togetherness and joy are the foundations of the Community palette. Invigorating spaces and bringing colour to the forefront, Community brings life and excitement with brave colours, high contrast, bold patterns and colour blocking.
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community inspiration
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community colour palette
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community
“Community echoes the need for fun. In a difficult economic and political climate, we seek to create moments of joy, something easily done with these bright colours. I look forward to creating fun, unique spaces with this palette.”
HANNAH WARREN Interior Designer at DV8 Designs
“The colour palette includes near primary red, yellow and green, as well as hot pink for strong accents joined by gentle pink and blue pastel shades with soft warm grey to provide balance and contrast. A dark, desaturated green-grey grounds this bright colour palette.”
JUSTYNA KORCZYNSKA Senior Designer at Crown
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the making of community “Craft is both an art form and an activity that can bring a sense of joy and wellbeing to our daily lives and into our communities. Binding communities together, colour and art can be used to reconnect and create a sense of awe-inspiring creativity, firing our imaginations.” KATHRYN LLOYD Colour Specialist at Crown
“It’s ok to be different. This palette embraces our varied lives. Anyone fancy a Murray Mint?” JESS STANDING Interior Architect & Founding Director at Standing Space Ltd
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community
“Creating uplifting environments through the brave use of strong, bold colours and patterns, together with exciting and unusual colour applications, can turn even the dullest of spaces into exhilarating and inspiring community hubs, both in residential and commercial buildings. With the Community palette, a room becomes an art-piece that brings joy, ignites creativity and lifts the spirit.” JUSTYNA KORCZYNSKA Senior Designer at Crown
heartsoul ® W7233X yarn ® B4402T
stop and stare X6184F
le petit palais ® X4540W
wave after wave™ no.212
murray mint F4403B
genuine™ M2121P bare concrete™ no.132
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community colour palette
“The bright and bold imagery that inspires Community reminds me of travel and adventure. The palette is happy and fun, with a little bit of excitement of the unknown. Brighter tones are balanced with softer, more subtle hues to create a well-rounded palette.”
ARAITZ HARMENS Senior Interior Designer at DAY Interior Design
heartsoul ® W7233X yarn ® B4402T
stop and stare X6184F
le petit palais ® X4540W
wave after wave™ no.212
murray mint F4403B
genuine™ M2121P bare concrete™ no.132
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community “Community emphasises the sense of belonging and celebrates design for the greater good, either through ingenious solutions to improve the lives of many, or installations enlivening communal spaces with colourful creations.”
JEMMA SAUNDERS Colour Specialist at Crown
“The Community insight brings people together with energising zones. These bring positivity to uplift communities and invite them to interact with each other.”
LISA MILLER Senior Designer at Crown
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escape Escape encapsulates the moments of letting go and releasing reality through sensory diversions. Retro influences and a playfulness shine through in the candy colours that contrast with more recent terracotta tones to create a vibrant palette. It’s a modern viewpoint on nostalgia and escapism that delivers understated quirkiness and a touch of the surreal.
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escape inspiration
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escape colour palette
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escape “Break from the mould and let your creativity run free, using these saturated pastels to envelop spaces with joy. Pairing vintage teal and retro minty green with sweet pinks and faded red, with accents of joyful yellow, brings playfulness and beauty for a fully immersive, sensory effect.”
JUSTYNA KORCZYNSKA Senior Designer at Crown
“There is something rather idyllic and retro about the colour combinations in Escape. To me it’s nostalgic and triggers happy memories of Mediterranean holidays.”
ARAITZ HARMENS Senior Interior Designer at DAY Interior Design
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the making of escape
“Spring is here, life begins, and fresh ideas blossom. Escape is a great palette to bring brightness to a space.” JESS STANDING Interior Architect & Founding Director at Standing Space Ltd
“Bringing the colours from old holiday photographs, sentimental keepsake collections or vintage movie sets, Escape is a playful, pastel-coloured sensory getaway for interiors.”
J U S T Y N A KORCZYNSKA Senior Designer at Crown
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escape
“The thought of using colour and design to escape to another place and another time was the key driver for Escape. To be immersed in a surreal world of colour, treasuring it and treating it as a precious luxury.”
KATHRYN LLOYD Colour Specialist at Crown
sow good ® E4510P
ceramic kiln ® Y0192R
cross stitch ® X4360Y
market day ® Z3440N
overjoyed ® B0422G
Ivy grey ® J2261B poetry ® D1650P
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escape colour palette
“Escape’s mustard is reminiscent of the 70s, combined with the more recent terracotta tones, it creates a dream palette. Creating escapism in the everyday is a great way to ensure joyful spaces, complemented with the retro and European influences of this palette. The use of pink in this scheme brings positivity and an element of youthful wonder.”
HANNAH WARREN Interior Designer at DV8 Designs
sow good ® E4510P
ceramic kiln ® Y0192R
cross stitch ® X4360Y
market day ® Z3440N
overjoyed ® B0422G
Ivy grey ® J2261B poetry ® D1650P
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escape
“Let your senses take a nostalgic trip and escape from reality into a sugar-coated dream land. Dive into the memories of hazy summer days at your ultimate holiday destination or into a make-believe land of your favourite feel-good movie.”
JUSTYNA KORCZYNSKA Senior Designer at Crown
“Escape takes us on a trip down memory lane to awaken all the senses. It’s a nod to everything nostalgic with sugary pastel colours.”
LISA MILLER Senior Designer at Crown
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pivot With calming, earthy tones that pay homage to heritage, craftsmanship and quality, Pivot is an antidote to today’s fast paced, high-consumption world. The rich, warm tones in the palette evoke the use of natural and re-purposed materials – breathing new life into the old to create a comforting environment.
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pivot inspiration
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pivot colour palette
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pivot
“Pivot is a strong, classic palette. It reminds me of heritage and culture yet there is also a tactile, practical feel. It’s a warm, earthy and delicious palette, which evokes comfort and reminds me of my morning coffee.”
ARAITZ HARMENS Senior Interior Designer at DAY Interior Design
“Pivot’s palette has warm confident colour tones, that will instil a strong home sense within an interior.”
JESS STANDING Interior Architect & Founding Director at Standing Space Ltd
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the making of pivot
“I can see Pivot being used to create incredibly warm and comforting environments, reclaiming both the materials and the moment, with a focus on calm and wellbeing – a place to simply slow down.” HANNAH WARREN Interior Designer at DV8 Designs
“Pivot revisits the past and the quality of products, not quantity. Seeing the value in hand-crafted items and re-education into the salvageable.”
LISA MILLER Senior Designer at Crown
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pivot
“Pivot embraces the movement towards incorporating salvaged materials into contemporary schemes and a consideration for longevity through creating furniture that can be easily repaired, recycled, or reupholstered to extend its lifespan.”
JEMMA SAUNDERS Colour Specialist at Crown
one of a kind ® Z1310V
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pivot colour palette
“Pivot’s colour palette is carefully curated and well balanced. Heavily based on tans and warm neutrals with red undertones, paired with dark muted blue-greys and cherry wood, there is a quiet beauty and timeless elegance here.” JUSTYNA KORCZYNSKA Senior Designer at Crown
work of art ® L7090K
genuine ® M2121P
delicate touch™ no.511
saddle stitch ® Z6241M
cherrywood Y1101Q
market day ® Z3440N one of a kind ® Z1310V
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pivot “A key driver for Pivot is the designers who are seeking to repurpose materials and are turning to quiet, well-constructed designs as a way to preserve, reflect and to re-instil creative thinking. Think slow fashion, traditional, familiar materials and carefully considered design.”
KATHRYN LLOYD Colour Specialist at Crown
“To counterbalance fast trends and throwaway fashion, Pivot looks to the traditional ways of doing things, to rescue and reuse the beautiful artefacts and technologies of the bygone days.”
JUSTYNA KORCZYNSKA Senior Designer at Crown
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making
the colour insights
Each year, we gather a diverse and forward-thinking group of creatives who each bring their own flair, style, and innovative insights to the table. In August 2023, our panel of experts came together at Material Source Studio, a creative hub in Manchester, to discuss their trend predictions for the year ahead. Over an immersive two-day session, the team of colour and design specialists each shared their influences from around the world, looking at all aspects of our culture from arts and fashion to politics and technology. These insights were then distilled into four distinct colour palettes to capture the mood of the moment, help ignite the projects of tomorrow and inspire the creation of beautiful.
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our brands
At Crown, we believe that every pot of paint is brimming with potential and we want to put that in the hands of everyone. We want to inspire you to paint your world better, braver and beautifuller (yes, that’s not a word, but this is paint, you can do anything).
Now and always, it’s not just paint, it’s personal.
crownpaints.co.uk | crownpaints.ie crownpaintsprofessional.com
Sandtex ® has been protecting homes for over 60 years with a range of superior paints for exterior masonry, wood and metal. If it’s outside, we’ve got it covered.
sandtexpaints.com
With 200 years of expertise, Sadolin ® is renowned through the professional and DIY markets for offering superior wood protection.
sadolin.co.uk | sadolin.ie
Crown is proud to be part of Hempel, a global coatings company whose purpose is to shape a brighter future with sustainable coating solutions.
hempel.com | hempelfonden.dk
media enquires
For all press enquiries please contact crownpaints@citypress.co.uk
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colour insights 2024 / 2025
Crown Paints Ltd PO Box 37, Hollins Road, Darwen, Lancashire BB3 0BG. Tel: 01254 704951 Crown Paints Ireland Ltd Coolock Retail Park, Unit 4, Clarehall, Northern Cross, Dublin, D17 N972, Ireland All colours marked ™ and ® are either trademarks used by, licensed to, or registered by Crown Brands Ltd.
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