Heidi Bartolotta National Director 9 Shopped for about 2 years before becoming a serious business builder* Lifetime earnings: $3 219 505 ** Enrolled for: Safer cleaning products.
Why good customers make better business builders: “Business partners come from the customers you take care of. I have business partners who came from customer referrals, and I have customers who became business partners. Prove that you’re interested in them as customers, and when they’re ready, they will decide to build a business with you.” One way Heidi leads with the products: “Have customer-experience conversations with your business partners. If all you ever talk to them about is the business, that’s all they’ll engage in. You need to engage with them as customers.”
Became a customer for life when: Renew ® Lotion cleared up the severely dry skin on her face. How she became serious about building a business: Heidi was a stalwart customer for two years. Her enroller, Executive Director 4 Buck White, called her monthly just to connect. And then he invited her to Launch. “It was all about timing,” Heidi says. “Launch really opened my eyes to the business. I saw people there who were like me. I started reading the Leadership in Action magazine and saw women with kids and realised I could do this.”
Margie Rae National Director Shopped for about 3 years before becoming a serious business builder* Lifetime earnings: $3 985 217 ** Enrolled for: Products that would help her son’s severely dry skin.
Became a customer for life when: The bath oil and problem skin lotion (now called Renew Bath Oil and Renew Lotion ) helped her son sleep through the night for the first time in a year. How she became serious about building a business: After about three years of happily shopping, Margie saw that she could earn a cruise for herself and her husband, Don, by enroling customers and developing Directors. While on the cruise, she met serious Marketing Executives like Corporate Director 7 Alan Pariser and Executive Directors 5 Tom and Marsha Martone. “That’s when I got the vision that this was a solid business,” she says. Why good customers make better business builders: “When a customer totally switches stores, you’ll have a high-volume buyer who will
stay with you for a lifetime. If your customers are ordering an average of 70 Product Points, you’ll need 300 customers to become a Senior Director. If your customers are ordering an average of 50 Product Points, you will need 400 customers. So it’s a lot better to get strong customers who switch stores. They are the customers who do not close their accounts. That is what gives you the solid business you want.” One way Margie leads with the products: Margie holds a weekly product class. She invites all Preferred Customers on the team and often sends them home with freebies like a packet of Sustain ® Sport . Margie has customers who have been shopping with Melaleuca for 30 years and she’s certain that her product classes and other forms of customer appreciation have had a big impact on their loyalty as Melaleuca Preferred Customers.
Melaleuca’s constant innovation results in products that customers can’t live without:
Renew is loved by millions who’ve discovered softer, healthier skin. It’s scientifically proven to moisturise skin better than the leading lotion.
Timeless Age-Defying Serum uses stabilised vitamin C esters, which withstand heat, light, and oxygen exposure unlike other forms of vitamin C that often oxidise in the bottle.
The 6x concentrated, biodegradable formula of MelaPower ® is powered by a trio of powerful enzymes that tackle stains without harming fabric.
* For this article, serious business builder is defined as enrolling another Marketing Executive and advancing to Director 3. **Results vary. For typical results, please consult the Annual Income Statistics on page 18-19
12 OCTOBER / NOVEMBER / DECEMBER | EU.MELALEUCA.COM
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OCTOBER / NOVEMBER / DECEMBER | EU.MELALEUCA.COM
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