CustomerTrax June 2017 Edition

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

527Marquette Ave, Suite 1825 Minneapolis, MN 55402

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INSIDE

this issue

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Consistency Between Departments

Reactivating Customers

The Third Pillar of CRM Adoption

How to Stay Alert

Summer Crab Roll

Book Review: ‘Black Hole Focus’

‘BLACK HOLE FOCUS’ Book Review:

“Finding a purpose for living is the only way to escape from a life of mediocrity and meaninglessness. It leads to a brighter internal spark and a longer and more productive life.” Relying on destiny makes people complacent. When you assume there’s already a plan in place, you may put your life on autopilot, drift aimlessly, and fall into a habit of small, meaningless decisions. This could lead to a hollow fate, but one that you can avoid with effort. As internationally acclaimed Fortune 500 consultant Isaiah Hankel, Ph.D., explains, “The toughest decision a person will ever make is determining his or her ultimate purpose in life.” Hankel has worked with leading corporations around the world and regularly presents at premier academic institutions, including Harvard University and Oxford University. In his book “Black Hole Focus,” Hankel rejects the complacent notion of destiny entirely, instead

mindset and avoid willpower depletion. From here, you can create a whatever-it- takes mentality, which makes you better able to overcome challenges without feeling discouraged as you pursue your purpose. Based on scientific concepts from the fields of psychology, physiology, and motivational theory, Hankel’s ‘Black Hole Focus’ offers valuable instruction to benefit anyone, from CEOs to stay-at-home parents. If you feel bound by circumstances, using “Black Hole Focus” to help you find your purpose may be the way out.

giving individuals the tools they need to find and fulfill their own purpose. Hankel starts by presenting research that links having a clear purpose with slower rates of mental decline and greater longevity. This is due to the fact that having a purpose enables you to meet your three prime needs: growth, connection, and autonomy. By “ruthlessly evaluat[ing] your current position,” as Hankel instructs, you determine if these prime needs are being met. Your purpose is determined when you established a plan to meet all of these needs.

When trying to meet your prime needs, it’s important to remember every purpose will demand years of effort. For this reason, Hankel guides you to develop a can-do

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