Boosting packaging circularity
1
INTERSNACK’S PACKAGING PLEDGE
A single company cannot achieve circularity on its own. The effective recycling of materials requires working together as an entire industry, from the packaging producer to the recycling company. For this reason, Intersnack teams up with stakeholders from across the value chain through multi-stakeholder initiatives. The company is involved in several projects and consortia to stimulate innovation and effective recycling of materials. These include CEFLEX, a collaborative organisation that brings the entire value chain together to tackle the complex technical and business barriers to a circular economy as well as The Digital Watermarks Initiative HolyGrail 2.0, which focuses on digital watermarking technologies for accurate sorting of packaging.
Intersnack has developed a set of commitments to eliminate all unnecessary packaging while working towards full recyclability of packaging materials. The aim is to reduce the packaging material used by 10% by end 2022 compared to 2014 and to achieve 100% recyclability of its consumer plastic packaging by 2025. In 2020, Intersnack developed a best practice packaging standard, which already has a positive impact. The use of flexible packaging material is down by 6% compared to 2014, which represents a structural saving of 1,200 tonnes per year. In 2021, the company achieved an 8% reduction compared to 2014, coming a step closer to the 10% target by end 2022.
Page 18 / Making snacking more sustainable
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