PepsiCo has embarked on a journey to provide “Positive Choices” for consumers and the planet. Striving to offer consumers healthier options for every occasion, the company is expanding its product line to include ingredients that offer greater nutritional benefits or are better for the planet, like chickpeas and other legumes, whole grains, plant-based proteins, fruits and vegetables, nuts and seeds. PepsiCo committed to build a $500 million (appx. €510 million) “healthier snacking” business in the EU by 2025, with products that would be compliant with a Nutri-Score B definition or better. The ambition is to grow that part of the business to $1 billion (appx. €1.02 billion) by 2030. In addition, the company committed to transform a range of their snacks that currently rate D or E in Nutri-Score to be compliant with a C classification or better. Already in 2022, PepsiCo reformulated Lay’s Oven Baked in North West Europe markets to Nutri-Score B, with plans to roll this out to all the markets in the coming years – and has started to reformulate many of the Lay’s and Doritos portfolio to further reduce sodium and saturated fat.
The company is progressively improving the nutritional profile of its portfolio. In 2020, 28% of the new products launched incorporated new ingredients such as pulses or vegetables to increase fibre, wholegrain and protein content. Moreover, half of these products are made only with natural flavours.
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