It is widely recognised that regular consumption of nuts can form part of a healthy, balanced diet. Nuts are an important source of nutrients, including dietary fibre, copper, iron, magnesium, and potassium. They also contain many important minerals and vitamins. But not all nuts are the same. Each nut type has its own benefits and varying levels of nutrients. Importaco’s portfolio therefore includes so-called “better for you” options made of a wide range of natural nuts (peanuts, almonds, cashews, etc.) as well as unsalted roasted nuts. Moreover, thanks to its Advance Nutrition Strategy, Importaco identified probiotic bacteria with antioxidant, anti-inflammatory and immunostimulant properties that may help improve the immune system, prevent the ageing of cells, slow down neurodegeneration, and boosting the health of people in all age groups. This discovery allows the company to fortify its nuts with their own naturally occurring bacteria, improve their functionality and enhance their health benefits.
Always on the look-out for new flavours and new product types to satisfy changing consumer preferences, Intersnack continues to heavily invest in research and development to sustain its innovation pipeline through reformulation efforts on its existing portfolio and the development of new products. The popularity of Intersnack’s innovative Lentil Chips, now present in 16 markets across Europe, has for instance proven to be one of the most successful launches in the past years. The market research institute Nielsen listed Intersnack’s German “funny-frisch Linsen Chips” product as one of the top 25 breakthrough innovations in Europe in 2020. Moreover, the company has committed to an ambitious “clean label” policy with the goal to have 100% of products free of artificial taste enhancers, colours and sweeteners by 2025. This objective has been reached already in a few markets, including France. Intersnack is also on its way to have 100% of its products using sunflower/rapeseed oil, which is low in saturated fats.
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