SAVOURY SNACKS LABELLING COMMITMENT & PORTION SIZE RECOMMENDATION
A PORTION RATIONALE OF 30G IS RECOMMENDED BY ESA
front-of-pack
back-of-pack
The vast majority of European savoury snacks manufacturers now systematically indicate the 30g portion on their packs.
SNACKS
SNACKS
Compatible with existing dietary recommendations
ESA supports the use of Reference Intakes (RIs) 1 on pack.
30G
Per 100g
Per 30g
Reflects consumer behaviour
Per 30g
Kcal Nutrients
Kcal Nutrients
This bag contains 4 portions
ESA members are encouraged to inform consumers where more than one portion is included in a pack, and about the number of portions a pack contains. Single-portion packages should be defined as those products weighing 50g or less, and that are designed to be eaten in a single occasion.
30g 30g
EMPOWER CONSUMERS to adopt a healthy, balanced diet using portion-based information
1. Also known as Guideline Daily Amounts (GDA)
Better informed consumers T he ESA was able to develop a portion recommendation of 30g for savoury snacks and snack nuts which aims to ensure that portions are compatible with existing dietary recommendations and portions reflect consumer behaviour.
Beyond, the portion rationale, members have adopted different approaches to communicate nutritional value (e.g. use of Nutri-Score or the traditional Reference Intakes scheme), ingredients or specific product attributes. Some members are also using icons on-pack to clearly show which products are gluten-free, suitable for vegan or simply helping consumers to reduce food waste, for instance.
While nutrition information provided per 100g helps the consumer compare the nutrient content of different kinds of foods in general, it fails to provide information on the actual nutrient content the consumer intends to consume. Providing nutrition information on a per portion basis empowers consumers to choose a healthy, balanced diet. In this way, consumers can decide if consumption of the whole pack, or of the portion suggested on the pack of that particular food, is appropriate for them. Since 2010, ESA members have been encouraged to voluntarily provide the 30g portion information front-of-pack and/or back-of-pack. As a result, the vast majority of European savoury snacks manufacturers now systematically indicate the recommended portion rationale on their packs.
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