TZ Medical - March 2020

ON NATIONAL MOM AND POP BUSINESS OWNERS DAY GIVING BACK TO LOCAL COMPANIES

March 29 is National Mom and Pop Business Owners Day, which is huge for small businesses everywhere. Mom-and-pop businesses are the backbone of the U.S. economy; Small Business Trends reports that mom-and-pop businesses account for 64% of gross domestic product (GDP) and generate 78% of all new jobs. Furthermore, no matter what turns the economy takes, small-business owners are less likely to lay off their employees than big corporations. Mom-and-pop businesses support all communities, and you can support them by celebrating this unofficial holiday! GIVE YOUR LOCAL ECONOMY A BOOST! Shopping locally has a massive impact on your community. Local businesses return three times the amount of money to the local economy than larger corporations do. With that big of a returned investment, your community can support even more small businesses that generate a wealth of jobs and keep the cycle going. In addition to the economic boost, products from small businesses are usually higher quality, which makes them a better value for your dollar.

Take this day to shop for birthday and holiday gifts for your loved ones that will bring them great joy and last a lifetime. GET SOCIAL AND SPREAD THE WORD! While small businesses utilize every form of marketing available, social media is essential for their success and growth. After shopping at your favorite mom-and-pop business, share that experience on your social media! When you write a post on Facebook or take a picture for Instagram, be sure to tag the business and use relevant hashtags so your friends, family, and everyone else in your community can shop there, too.

Writing reviews on Google Reviews and Yelp helps establish validity for the company. When another potential customer looks for reviews, they know they’re getting quality products and services from a well- established pillar of the community. The local businesses that are active on social media may post deals and sales for that day only, so keep your eyes peeled and be sure to follow all your favorite businesses!

TZ MACGYVERS TO THE RESCUE! TWO CRAZY PRODUCT DIYS THAT SAVED THE DAY

Here at TZ Medical, we design and craft our products with specific utilizations in mind. The Pannus Retention System (PRS), for example, was created to safely and effectively move and retain excess tissue during groin and left-side radial procedures. However, our team of traveling sales representatives sometimes uses our products in avant-garde ways. Perhaps the most creative of these MacGyvers is Drew Ward, our Georgia-based Southeast manager. Over his three years working for us, Drew has used our products for everything from mending cuts to mitigating the damage from car crashes.

“A couple of years ago when I first started off in Atlanta, a friend got in a fender bender on the highway in rush hour traffic,” Drew recalls. “They were with the police, waiting on a tow truck, and I just happened to be nearby, so I pulled up to see if I could be of assistance. They had been waiting two hours because the bumper was hanging off the car and they couldn't close the trunk. I took a minute, went into my car, and got a sample of the PRS. [...] I used it to secure the bumper and trunk together and even got the police officer to test it out. It was so well-secured that they canceled the tow truck and everyone was able to go on their way.” After that experience, Drew kept a keen eye out for other ways he could utilize our products to minimize day-to-day issues. It wasn’t long before another opportunity presented itself during a visit to a facility for an insurance and evaluation session.

“It turns out their break room refrigerator door was broken and wasn't able to close all the way, so they were worried about the food for lunch going bad,” Drew remembers. “Knowing I’d used the PRS in that fashion before, I secured it to their door, saving their food and also using the demonstration as a training tool regarding how to set and lock it with ease. I was able to kill two birds with one stone!” If you’ve used one of our products in a similarly unusual way, we’d love to hear about it. Next time you place an order, be sure to share your innovation with the TZ Team Member assisting you.

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