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THE TIMES
MARCH 2020
TWO TZ WOMEN SHARE THEIR STORIES BEFORE INTERNATIONAL WOMEN’S DAY TAKING A SEAT AT THE TABLE ARC EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. ARC EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below repres nts the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion rea has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No ty e or graphic element should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. 17750 SW Upper Boones Ferry Rd., Ste. 150, Portland, OR 97224 | TZMedical.com | 800-944-0187 PROCEDURE LIGHTING ARC
SECONDARY LOGOS/ CATEGORY LOGOS
SECONDARY LOGOS/ CATEGORY LOGOS
HEMOSTASIS
SECONDARY LOGOS/ CATEGORY LOGOS
HEMOSTASIS
HEMOSTASIS SECONDARY LOGOS/ CATEGORY LOGOS ELECTROPHYSIOLOGY HEMOSTASIS SECONDARY LOGOS/ CATEGORY LOGOS
In the last few decades, the number of women in the medical field has risen rapidly. According to the Association of American Medical Colleges, in 1965, women represented just 1 in 10 medical school enrollees, but in 2017, the number of women in medical school surpassed the number of men for the first time. Still, this time last year, there were almost 300,000 more men working as practicing physicians than women — a nearly 50% disparity. All of this has been top of mind for us in the last few weeks because International Women’s Day is coming up on Sunday, March 8. It’s no secret that the medical field and other STEM industries have a ways to go when it comes to inclusivity, but here at TZ we pride ourselves on having a number of brilliant women on staff. We hire the best and promote the best, and that practice has brought both men and women onto our leadership team. This month, we thought it would be only appropriate to introduce you to two of those incredible ladies: outside sales representative Kelsey Sirgy and associate product manager Jillian Darrow. As our sales representative handling Southern California and Southern Nevada, Kelsey is constantly on the move networking with prospective customers in hospitals, outpatient labs, clinicians’ offices, and surgery centers. She lives in California, but travels to our home office in Oregon to sit in on product evaluations and meet with our team. Because they’re always on their way from Point A to Point B, we call sales reps like Kelsey “road warriors” — a title she says she’s proud to wear. Jillian, in contrast, works full-time at our Oregon office as associate project manager. As she puts it, “My primary purpose is to make the communication between our development team, our stakeholders, and our in-house team at TZ as easy as possible. I work to break down communication barriers between those three groups and make sure everyone is happy.” Thanks to their hard work, Kelsey and Jillian rose through the ranks at TZ with ease. Kelsey started as an intern, then was hired on as an associate before landing the outside sales rep position. Jillian was originally hired for our software development team, then shifted to a project management role to focus on her passions. Though they’ve succeeded remarkably, both Kelsey and Jillian faced gender-based roadblocks early in their careers. TZMedical Sparkedbyyour ideas TZMedical Sparkedbyyour ideas PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedical Sparkedbyyour ideas PROCEDURE LIGHTING PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedical Sparked yyour id as ROCEDURE LIGHTING PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedical Sparkedbyyour ideas ARC PROCEDURE LIGHTING PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedical Sparkedbyyour ideas ARC PROCEDURE LIGHTING PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedic l Sparkedbyyour ideas ARC PROCEDURE LIGHTING PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedic l Sparkedbyyour ideas TZMedical Sparkedbyyour ideas TZMedical Sparkedbyyour ideas TZMedic l Sparkedbyyour ideas EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements sh uld intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below repre ents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When r quired in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE Th logo should m et the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or Whit (reversed) versions of th logo. MINIMUM SIZE The logo should m et the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. ( ee page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The backgroun should not be too distracting if there is a large amount of text. Keep the backgrounds simple nd professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are us d. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large am unt of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional.
“Just being a female in a male-dominated field, you get questioned sometimes by people who think you don’t know what you’re talking about,” Kelsey says, recalling early interactions in her sales career. Sometimes when she’s leading a meeting, she adds, the people she’s addressing look to her male colleagues for confirmation on the facts.
ELECTROPHYSIOLOGY HEMOSTASIS SECONDARY LOGOS/ CATEGORY LOGOS
DEFIBRILLATION ELECTROPHYSIOLOGY HEMOSTASIS
MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and .15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should m et the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) T e background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The b ckground sho ld not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional.
ELECTROPHYSIOLOGY
DEFIBRILLATION ELECTROPHYSIOLOGY HEMOSTASIS
NEUROSURGICAL DEFIBRILLATION ELECTROPHYSIOLOGY
NEUROSURGICAL DEFIBRILLATION ELECTROPHYSIOLOGY
DEFIBRILLATION
CARDIAC MONITORS NEUROSURGICAL DEFIBRILLATION
CARDIAC MONITORS NEUROSURGICAL DEFIBRILLATION
COMFORT ZONE CARDIAC MONITORS NEUROSURGICAL
NEUROSURGICAL
COMFORT ZONE CARDIAC MONITORS NEUROSURGICAL
COMFORT ZONE CARDIAC MONITORS
“Thankfully, TZ provides great training, so I’m able to walk into those situations with my head held high because I do know what I’m talking about,” she says. Jillian has faced similar pushback, particularly in college. She studied computer science and math, two majors typically dominated by men. “I had a colleague whom I went to school with, we were both in computer science together, and we just went into our upper-division classes with the shared mindset that we were going to be frontrunners and not let anyone stop us,” she remembers. “...I did have a few times in college in terms of computer science that my capabilities were questioned due to being a female, and that has spurred me to really be an advocate for women in the STEM field. The way I see it, as a woman, you should sit up at the table, and you shouldn’t let anyone tell you you don’t belong there. If you made it to the table, you belong there.” Kelsey adds, “I’d say the same thing. No one is going to hear your voice if you don’t use it, so speak up for what you believe in.” We’re proud to have powerful women like Kelsey and Jillian on our team. From all of us at TZ, happy International Women’s Day!
COMFORT ZONE CARDIAC MONITORS
CARDIAC MONITORS
COMFORT ZONE
COMFORT ZONE
COMFORT ZONE OGOS/ CATEGORY LOG S
OGOS/ CATEGORY LOGOS
ARC
MOSTASIS
OGOS/ CATEGORY LOGOS
ARC
MOSTASIS
OGOS/ CATEGORY LOGOS
ARC
ARC
ECTROPHYSIOLOGY MOSTASIS OGOS/ CATEGORY LOGOS
PROCEDURE LIGHTING
ARC
MOSTASIS
PROCEDURE LIGHTING
ECTROPHYSIOLOGY
ARC
FIBRILLATION ECTROPHYSIOLOGY MOSTASIS
PATIENT POSITIONING PROCEDURE LIGHTING
PROCEDURE LIGHTING
PATIENT POSITIONING PROCEDURE LIGHTING
FIBRILLATION ECTROPHYSIOLOGY
WORKPLACE SAFETY PATIENT POSITIONING PROCEDURE LIGHTING
UROSURGICAL FIBRILLATION ECTROPHYSIOLOGY
WORKPLACE SAFETY PATIENT POSITIONING
UROSURGICAL FIBRILLATION
PATIENT POSITIONING
RADIATION PROTECTION WORKPLACE SAFETY PATIENT POSITIONING
RDIAC MONITORS UROSURGICAL FIBRILLATION
RADIATION PROTECTION WORKPLACE SAFETY
RDIAC MONITORS UROSURGICAL
RADIATION PROTECTION WORKPLACE SAFETY
MFORT ZONE RDIAC MONITORS UROSURGICAL
WORKPLACE SAFETY
MFORT ZONE RDIAC MONITORS
RADIATION PROTECTION
MFORT ZONE RDIAC MONITORS
RADIATION PROTECTION
MFORT ZONE
RADIATION PROTECTION
–The TZ Medical Team
MFORT ZONE
800-944-0187 | 1
ON NATIONAL MOM AND POP BUSINESS OWNERS DAY GIVING BACK TO LOCAL COMPANIES
March 29 is National Mom and Pop Business Owners Day, which is huge for small businesses everywhere. Mom-and-pop businesses are the backbone of the U.S. economy; Small Business Trends reports that mom-and-pop businesses account for 64% of gross domestic product (GDP) and generate 78% of all new jobs. Furthermore, no matter what turns the economy takes, small-business owners are less likely to lay off their employees than big corporations. Mom-and-pop businesses support all communities, and you can support them by celebrating this unofficial holiday! GIVE YOUR LOCAL ECONOMY A BOOST! Shopping locally has a massive impact on your community. Local businesses return three times the amount of money to the local economy than larger corporations do. With that big of a returned investment, your community can support even more small businesses that generate a wealth of jobs and keep the cycle going. In addition to the economic boost, products from small businesses are usually higher quality, which makes them a better value for your dollar.
Take this day to shop for birthday and holiday gifts for your loved ones that will bring them great joy and last a lifetime. GET SOCIAL AND SPREAD THE WORD! While small businesses utilize every form of marketing available, social media is essential for their success and growth. After shopping at your favorite mom-and-pop business, share that experience on your social media! When you write a post on Facebook or take a picture for Instagram, be sure to tag the business and use relevant hashtags so your friends, family, and everyone else in your community can shop there, too.
Writing reviews on Google Reviews and Yelp helps establish validity for the company. When another potential customer looks for reviews, they know they’re getting quality products and services from a well- established pillar of the community. The local businesses that are active on social media may post deals and sales for that day only, so keep your eyes peeled and be sure to follow all your favorite businesses!
TZ MACGYVERS TO THE RESCUE! TWO CRAZY PRODUCT DIYS THAT SAVED THE DAY
Here at TZ Medical, we design and craft our products with specific utilizations in mind. The Pannus Retention System (PRS), for example, was created to safely and effectively move and retain excess tissue during groin and left-side radial procedures. However, our team of traveling sales representatives sometimes uses our products in avant-garde ways. Perhaps the most creative of these MacGyvers is Drew Ward, our Georgia-based Southeast manager. Over his three years working for us, Drew has used our products for everything from mending cuts to mitigating the damage from car crashes.
“A couple of years ago when I first started off in Atlanta, a friend got in a fender bender on the highway in rush hour traffic,” Drew recalls. “They were with the police, waiting on a tow truck, and I just happened to be nearby, so I pulled up to see if I could be of assistance. They had been waiting two hours because the bumper was hanging off the car and they couldn't close the trunk. I took a minute, went into my car, and got a sample of the PRS. [...] I used it to secure the bumper and trunk together and even got the police officer to test it out. It was so well-secured that they canceled the tow truck and everyone was able to go on their way.” After that experience, Drew kept a keen eye out for other ways he could utilize our products to minimize day-to-day issues. It wasn’t long before another opportunity presented itself during a visit to a facility for an insurance and evaluation session.
“It turns out their break room refrigerator door was broken and wasn't able to close all the way, so they were worried about the food for lunch going bad,” Drew remembers. “Knowing I’d used the PRS in that fashion before, I secured it to their door, saving their food and also using the demonstration as a training tool regarding how to set and lock it with ease. I was able to kill two birds with one stone!” If you’ve used one of our products in a similarly unusual way, we’d love to hear about it. Next time you place an order, be sure to share your innovation with the TZ Team Member assisting you.
2 | TZMedical.com
WHAT’S NEW IN THE CATH LAB? THE KEY TO ENSURING YOUR OVERWEIGHT PATIENTS STAY COMFORTABLE According to the Centers for Disease Control and Prevention (CDC), 1 in 3 individuals in the U.S. is obese based on Body Mass Index (BMI) data. For adults 18–65 years of age, a BMI of 18.5–24.9 is considered normal, a BMI of 25–29.9 indicates the person is overweight, and a BMI of 30 or more is deemed obese. Considering the prevalence of the obesity epidemic, it’s no surprise that this BMI shift has begun to affect treatment inside the cath lab. A high BMI can have a significant impact on medical imaging as well as surgical and invasive procedures. For example, it might increase the radiation required to image a select area adequately or prevent imaging altogether. Also, while BMI is a good indicator of body fat, it does not provide a clear picture of the fat location and distribution. An obese person may have an equal distribution of fat throughout the body or a very high distribution of skin, tissue, and fat at the bottom of the abdomen, causing a stomach apron called a “pannus.” A localized fat distribution like a pannus can make it more difficult to properly position the patient to gain access to the femoral artery. It can also impact achieving post-procedure hemostasis. Securing excess tissue and fat in a manner that is comfortable and provides skin integrity for the patient is essential for surgical and procedural success. Currently, most facilities utilize tape to temporarily secure the tissue and fat away from the target area. Tape can be difficult to secure to the skin and can also promote the chance of damage to the skin, which increases the potential for infection. Our Pannus Retention System (PRS) is a safer, more comfortable option. It utilizes a hook, loop/ pad, and strap system designed to effectively manipulate excess tissue in high-BMI patients. The PRS has advanced adhesive pads, eliminating the residue often left behind by regular medical tape. It’s also fully adjustable and designed for easy application, with the benefit of reducing the risk of skin tears and improving patient care. To learn more about the PRS, which is available in several variations designed to address the specific needs of different surgical procedures, visit TZMedical.com.
TAKE A BREAK
–Dan Scharbach, INDEPENDENT HEALTH CARE CONSULTANT AND PAST PROVIDENCE HEALTH SYSTEM REGIONAL DIRECTOR
800-944-0187 | 3
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
17750 SW Upper Boones Ferry Rd., Ste.150 Portland, OR 97224
800-944-0187 TZMedical.com
INSIDE THIS ISSUE:
1
Meet Two Powerful Women From the TZ Team
2
Celebrating National Mom and Pop Business Owners Day
2
Two Crazy Product DIYs That Saved the Day
3
Take a Break
3
The Obesity Epidemic Meets the Cath Lab
4
Radial Runway
4 | TZMedical.com
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