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Bruce McCully’s 4-Step Process That Resulted In Over $1 Million In New Sales During His First 10 Months Of Partnering With Robin Robins And Big Red Media
I n 2019, Bruce McCully,
became one of our core values: ‘We enjoy helping people.’” It’s so important to Bruce that he only hires people who “get joy from helping people.” His employees have been known to do things such as clean every car in the parking lot after a big snowstorm. Bruce got into cyber security in 2007 when he started working with data protection in small health care organiza - tions. That quickly turned into recover - ing hospitals from ransomware. “I start - ed learning how vulnerable people were,” Bruce said. “People couldn’t get their medication or the proper tests because it was locked up with a computer system, and everything was down because of ransomware. In our first hospital, we cleaned over 700 infected computers. People were crying, and I couldn’t help but think, ‘How can we prevent this from ever happening again?’” Today, Bruce is a highly sought-after speaker on cyber security and the author of “Plagued,” a book about cyber security for hospitals. Many of the tools he uses today came from the forensics analysis that his team did in hospitals on how ransomware was moving in those facilities. A Successful Launch When Bruce was considering a move, he was also witnessing the MSP commu - nity get hit hard with ransomware. “I was interested in how I could protect my MSP community in a way that was more than just telling them what to do,” Bruce said. Bruce sold Dynamic Edge and found - ed Galactic Advisors in 2020. Today, he provides third-party auditing for MSPs and their clients. “By engaging with us for a third-party audit, MSPs can use this to build trust and both help their MSP business and their clients be more aware of security and what steps are needed to protect themselves.”
founder of Galactic Advisors, had an epiphany.
Attending one of Robin Robins’ events, Bruce heard a speaker who got him thinking that what he really want - ed to do in life was secure 1 million endpoint users. At the time, he owned Dynamic Edge, an MSP serving health care providers. “We’d gotten to 33,000 endpoint users,” Bruce said, “but I had a personal desire to help secure and protect a million peo - ple. And I just couldn’t figure out how to do that inside my MSP.” The desire to help people was in - grained in Bruce from his upbringing on a farm in rural Michigan. His parents modeled this by taking in foster kids. They exemplified generosity by giving their neighbor and his family a place to live for six months when his house burned down. “My parents always had an open door,” Bruce said, “and I learned the joy of helping people.” At an early age, he also became en - amored with computers. When he was 8 years old, his mom, an elementary school teacher, brought home an Apple IIe computer. One day, his parents were out baling hay when a curious Bruce wanted to know how the computer worked. “My favorite thing to do was to type in things on that computer and get it to do stuff,” Bruce recalled. “My parents left me home alone, and I took the entire com - puter apart. It was in pieces all over the dining room when my mom came home. She was so angry!” Bruce lived to tell the tale after he successfully reassembled the computer and got it running again. Those early experiences influenced Bruce his entire career. “I tried to figure out how I could help people,” Bruce said, “and when I founded Dynamic Edge, that
From Zero To 7 Figures In Under A Year In the 10 months since he opened his doors, Bruce has already protected 137,158 users, a 357% increase over what he protected in the 20 years he was an MSP. Here are four ways he cre - ated fast growth. 1. Create A Competitive Advantage. “I got some really good advice from Robin Robins,” Bruce said. “She told me, ‘If you’re building a company that’s going to help people secure themselves, make sure that whatever products you build create some sort of competitive advan - tage for the people buying it.’” Bruce figured out how to make it so his part - ners have a competitive advantage and make more sales. He helps MSPs make decisions about what should be in their security stacks by giving a vendor-agnos - tic, completely data-driven answer. “We
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