BUSINESS NEWS WARE MALCOMB ANNOUNCES COMPLETION OF SWIFT REAL ESTATE PARTNERS’ ASSET, FLYTE IN EL SEGUNDO Ware Malcomb , an award- winning international design firm, announced construction is complete on Swift Real Estate Partners’ asset “Flyte” in El Segundo. Flyte is located at 2200 E. Imperial Highway in El Segundo, California. Swift partnered with Ware Malcomb to execute their vision of an indoor/outdoor collaborative work environment for Flyte’s tenants. Ware Malcomb provided architecture, interior design, and branding services for the office campus. Swift Real Estate Partners purchased Flyte, a three-building, creative office campus located adjacent to Los Angeles International Airport in May of 2018. The asset’s renovation included repositioning the campus by modernizing the interior and exterior of the two office buildings, and creating a highly amenitized outdoor space. The 581,344-square-foot transformation offers two tenant-occupied office towers and a newly constructed plaza with modern common areas nestled in between. Ware Malcomb’s design team sourced materials that added texture and interior dimension. Upgraded finishes included metal, stone and wood which were elevated with unique lighting fixtures and a neutral color palette. The buildings feature upgraded lobbies, elevators, restrooms and common space foyers, state-of-the-art event spaces available to both tenants and the community, collaborative indoor-outdoor workspaces throughout with Wi-Fi access and food kiosks. A dramatic metal archway at the courtyard
entrance gives tenants and visitors ample space for meeting, lounging and eating. The open courtyard is equipped with an outdoor cafe, various interactive meeting and lounge areas, an amphitheater, large fire tables, and integrated conference spaces with a unique standalone conference room building. The branding team worked closely with Swift’s construction and property teams to plan, design and coordinate the implementation of exterior site signage to support the repositioning and rebranding of the campus to Flyte. The exterior signage is integrated into the site and complements the architecture while providing campus identification and wayfinding. “This renovation transformed the existing buildings into a modern, tech forward campus with state-of-the-art amenities,” said Sergio Valentini, Director, Architecture of Ware Malcomb’s Los Angeles office. “Tenants and visitors can enjoy the dynamic indoor-outdoor environment with flexible workspace options. This creative design truly responds to the way companies and employees are working today.” The general contractor for the project was Millie and Severson. Founded in 2010, Swift Real Estate Partners is headquartered in San Francisco, and has regional offices in Orange County, Portland, the San Francisco East Bay and the Silicon Valley. Swift is a vertically-integrated real estate investment firm which seeks to generate superior risk-adjusted returns for its partners. Swift acquires and repositions office and industrial assets in select West Coast markets,
identifying unique opportunities and executing well-defined business plans while providing real-time, day-to-day oversight for each investment. Since inception, Swift has owned and operated real estate valued in excess of $3 billion across more than 10 million square feet. Swift is currently investing on behalf of its third institutional investment vehicle. Swift’s professionals bring experience encompassing all aspects of real estate investment and management, including acquisition, financing, leasing, disposition, construction management, property management and marketing services. Established in 1972, Ware Malcomb is a contemporary and expanding full service design firm providing professional architecture, planning, interior design, civil engineering, branding and building measurement services to corporate, commercial/residential developer and public/institutional clients throughout the world. With office locations throughout the United States, Canada and Mexico, Ware Malcomb specializes in the design of commercial office, corporate, industrial, science and technology, healthcare, retail, auto, public/institutional facilities and renovation projects. Ware Malcomb is recognized as an Inc. 5000 fastest-growing private company and a Hot Firm by Zweig Group. The firm is also ranked among the top 15 architecture/engineering firms in Engineering News-Record’s Top 500 Design Firms and the top 25 interior design firms in Interior Design magazine’s Top 100 Giants.
of the firm can push their ego aside. Maybe it IS time to go to “alphabet soup” or name your firm after a founding partner who is no longer alive. Not to say this always makes sense because you don’t want to lose any brand equity, but it often does. Sometimes it’s necessary to make a full transition. I’m sure that given more room I could come up with more specifics. But hopefully I’m striking a chord with some of you and you will give thought to some of these things and perhaps change your ways! MARK ZWEIG is Zweig Group’s chairman and founder. Contact him at email@example.com. professionals to do – and especially critical to those who are owners of A/E firms – is to be able to put their egos aside for the benefit of their firms and themselves.” “One of the hardest things for really talented and successful design
MARK ZWEIG, from page 9
principals is to hang on to their client relationships and keep trying to lead projects when it becomes obvious that they are overloaded and not the best person for the job. So pass the baton on some or all of your projects. See what someone else can do by giving them a chance to actually run a job. And do it more than once. 4)Beginning actual leadership and ownership transition. So many principals talk a good game here but then don’t actually do it. This process takes lots of time. Much longer than most realize. That’s why you should probably start right now instead of letting your ego (and fear of the unknown) keep you as the primary owner and main leader. 5)Not taking the best or the most for yourself. I’m talking about those principals who always have the best admin assistant, the best office, the best parking place, the best desk chair, the best company car, the largest computer monitor – and so-on. 6)Not insisting the company keep your name in it. This is often the ultimate test of whether or not a primary principal
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THE ZWEIG LETTER FEBRUARY 15, 2021, ISSUE 1379
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