The need for more experience creation, greater flexibility, as well as the rise of hybrid meetings, now means the technological offerings of venues is more important than pre-pandemic. One US-based planner says they now “are thinking of the production value of the space for hybrid audience, not just the in-person experience.” The convenience and cost efficiency of allowing virtual access to conferences that was highlighted during the pandemic means hybrid events are here to stay.
“Teams have become hybrid and so have most conventions and exhibitions. It
is really important to identify market trends and adjust the product. Attendees know exactly what to expect on a venue more than pre-covid.” —University/academic meeting planner from Rwanda
However, this comes at the cost of requiring increasingly advanced technology at venues. They need to offer the means of easily allowing virtual presenters and audiences to participate, the ability to add innovative spaces, and strong and reliable internet and Wi-Fi access. Mark Cooper, CEO of IACC says “IACC venues invested a great deal in technology solutions required to support hybrid events and are well positioned to host digitally live meetings and events and at very short notice”.
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