The Influence of the Younger Generations
Another key factor in the rising role of technology is the influx of the younger generations as both organisers and attendees. Four out of five respondents agree that incoming generations are leading to an increased integration of new technology, particularly smart phones, in events. They are also influencing changes in the formats of meetings, with shorter attention spans and an increased emphasis on the “experience” seeing meetings move away from the long-form lecture style to more interactive and immersive events. Alan Corlett, Chief Commercial Officer for De Vere Hotels, supports the views shared in this year’s survey.
The younger audience factor is key, their need for interactive
tech, engagement with their peers and smaller timed sessions but more engaging content is becoming part of the pre event discussion for the L&D graduate event.” —Alan Corlett, Chief Commercial Officer for De Vere Hotels
Figure 8: How are incoming generations influencing meeting formats?
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