The Future of Hybrid Diving deeper into the hybrid capabilities offered in the recent events of respondents, two-way streaming where the audience can remotely communicate and participate in events was most popular, with 44 percent of respondents. Over a third of respondents are using one-way streaming, while one in five respondents are not using streaming at their 2023 meetings and conferences. Respondents from the Americas were least likely to use two-way streaming and more likely to not use any streaming at all.
Figure 12: Primary types of streaming at events in 2023
Just under half of respondents expect a venue to be able to adjust to last minute requests for virtual streaming on the day of the event. European meeting planners were more likely (57%) than those from the Americas (43%) to expect venues to provide virtual streaming when requested on-the-day. Figure 13: Do you expect a venue to be able to provide on-the-day requests for virtual streaming services for your event? 46% Yes
54% No
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