However, there are some notable differences across the global regions. For planners in Africa, offering authentic local experiences is equally as important as the content of the meeting. In the Australia-Asia-Pacific region, having technology that fosters collaboration and connection is particularly important. The venue’s food and beverage offering is also particularly important in Australia-Asia Pacific, as well as in European destinations.
Figure 2: Most important aspects of meetings in support of meeting objectives by region
The Americas
Europe
Africa
With planners clear on the priorities and objectives of their meetings, how can venues position themselves to meet the demands of the industry in 2023 and the future?
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