Physical Meeting Spaces and Design The continued need for more creative experiences is seeing a “shake up” of the types of venues being selected for meetings and conferences. Respondents were asked what percentage of their events take place in venues with unique features or settings. While many of the respondents’ events continue to take place in traditional venues such as hotels and conference venues, we are seeing growth in the percentage of meetings in alternative venues such as urban day venues and specialist event venues such as sports stadia, museums, and vineyards. The share of events held at hotels continues to show a downward trend, from 62 percent in 2017, to 47 percent in 2019, to 43 percent in 2023.
Figure 3: Most used venue types
A third of respondents said they are likely to book at both residential (i.e. with accommodation attached, such as hotel) and non-residential venues by equal measure. 45 percent said they mainly book non-residential venues while 22% mainly book residential. When asked to select the most important meeting venue elements for the events they plan today, location and access came out on top, followed by the flexibility of meeting spaces to be tailored to their event. These “must haves” are consistent with findings from 2019. A venue’s food and beverage offering replaces its access to interactive technology as third most important.
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