However, IACC’s findings indicate that hybrid events remain more popular in the Americas than Europe, with 41% of respondents from the US and Canada suggesting that at least half of their events offered virtual access, compared to 13% for Europe. Meanwhile, almost half of respondents from Europe said 0 to 10% of their events have offered virtual access in 2022, and 72% said 20% or less of their events were hybrid.
Figure 16: Projected percentage of live meetings that will offer virtual access by region
Europe
Americas
17%
0-10%
48%
9%
11-20%
24%
17%
21-30%
3%
11%
31-40%
7%
4%
41-50%
3%
11%
51-60%
10%
61-70%
4%
71-80%
7%
81-90%
7%
13%
91-100%
3%
As such, it is unsurprising that a higher proportion of venues from the Americas (35% compared to 21% for Europe) said they had made major investments in technology for clients requiring virtual participation in the past nine months.
Figure 17: Investments in technology for virtual participation in events in the past nine months
Major investment
A little investment
No investment
55%
15%
Global
30%
Americas
35%
50%
15%
21%
62%
17%
Europe
20
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