When asked about changes they had seen in the adoption of hybrid meetings in the last six months, the most selected shift was hybrid being added at the last moment to accommodate remote speakers. This was more common in the Americas (73%) than in Europe (48%). Similarly, the need for hybrid to be added at the last moment due to travel issues for attendees was almost twice as common for North American venues (60%) than for European venues (31%).
“Conference guests expect that a hybrid meeting option is available immediately, just like a flip chart is a part of a regular conference room.” Operator from a marketed venue, Sweden
“In general, planners are less inclined to do hybrid meetings and in-person attendance has dramatically increased. In fact, most groups are adding live participants and rooms to their blocks. We do still have last minute changes, mostly for presenters.” Operator from a marketed venue, USA
Figure 18: Changes to hybrid meetings in the last six months
Europe
Americas
Global
Move from two-way interaction to simple event streaming
30%
29%
34%
Hybird being added at the last moment to accommodate remote speakers
65%
73%
48%
Hybird being added at the last moment due to travel issues for attendees
50%
60%
31%
No changes
13%
6%
24%
21
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