Sustainability With the effects of the pandemic seemingly easing for the global meetings industry, venues can redivert their attention to more long-term challenges for the future, much of which is related to Environmental Social and Governance (ESG). Encore Global’s Planner Pulse Survey for Q3 asked meeting planners to rank different ESG attributes in level of importance when selecting a venue, finding DEI (69%) to be ranked by the most as important, followed by the local legislation being aligned with organisational values (65%), environmental sustainability (62%), then social responsibility (58%). This is also reflected on the side of the venues, with higher proportions saying they are receiving increased requests from clients to state their environmental and sustainability policies than their social responsibility credentials. IACC created a template of questions for meeting planners to add to their RFP’s. The aim is to help meeting planners craft Requests for Proposals to venues that can assess them based on their social and environmental credentials. A copy of the questions template can be downloaded here.
Mark Cooper, CEO of IACC, comments “if meeting professionals ask venues to specify what social responsibility schemes and promises they have in place, it will highlight the importance to invest further in this critical transformation of live events.”
Figure 28: Percentage of respondents receiving increased requests from clients for ESG policies.
Americas
Global
Europe
Social responsibility credentials
36%
20%
59%
Environmental/sustainability credentials
46%
33%
66%
28
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